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Avoid errors and improve data quality in TrustPilot

Digital Advertising

TrustPilot is essential for businesses that want to build credibility through customer reviews and feedback. However, it’s crucial that review tracking is implemented correctly to reflect the true customer experience and campaign performance, as incorrect tracking can lead to missed insights into customer sentiment and brand performance. Trackingplan ensures your TrustPilot review tracking is set up properly, allowing you to capture and analyze feedback accurately, so you can leverage customer reviews to enhance your brand reputation and marketing strategies.

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COMMON PROBLEMS

Most common mistakes when using TrustPilot

Review Tag Not Firing Correctly

Challenge: TrustPilot review tracking tags may not fire or may be misconfigured.

Impact: Missed reviews or inaccurate review data for reputation management.

Incorrect Review Attribution

Challenge: Missing or misconfigured UTM parameters for review sources.

Impact: Makes it hard to determine which campaigns generated customer reviews.

Low-Quality Review Data

Challenge: Poor data quality due to inconsistent tagging or monitoring.

Impact: Leads to inaccurate insights on customer sentiment and campaign performance.

Review Funnel Data Gaps

Challenge: Missing review funnel tracking from invitation to submission.

Impact: Makes it hard to optimize the review generation process.

Integration Issues with CRM or Marketing Platforms

Challenge: Inconsistent data flow between TrustPilot and other platforms.

Impact: Leads to fragmented customer insights and inefficient marketing strategies.

Review Tracking Validation

Ensure all review-related tags and events are firing correctly, so reviews are tracked accurately.

UTM Parameter Monitoring

Verify that UTM parameters for review sources are configured properly to enable correct attribution.

Quality Data Monitoring

Ensure that all review funnel data is collected properly for insightful customer sentiment analysis.

Cross-Platform Data Synchronization

Sync review data with CRM and marketing platforms for a unified customer view.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with TrustPilot

Trackingplan automates the validation of TrustPilot tracking tags and events, ensuring you have accurate data on customer reviews.

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Support

Frequently asked questions about TrustPilot

How does Trackingplan help monitor Trustpilot review widgets?

Trackingplan tracks the events generated by Trustpilot widgets on your site, ensuring reviews, ratings, and interactions fire correctly. It detects widget load failures or event mismatches that could affect user experience and data accuracy.

Can Trackingplan detect issues with Trustpilot conversion tracking?

Yes, if you use Trustpilot for review-based conversion tracking, Trackingplan validates that all relevant conversion events and user interactions are tracked properly, alerting you to any missing or broken events.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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