GA4 alerts are Google Analytics 4’s built-in notifications for tracking significant changes in your traffic and key metrics. They let you know when thresholds are exceeded, like sudden drops in users or conversions. While useful for basic monitoring, GA4 alerts are limited to predefined metrics, require manual setup, and provide minimal context on issues. For teams handling custom events or complex tracking, relying solely on GA4 alerts can make it hard to detect and resolve data quality problems quickly.
Trackingplan goes beyond basic alerts by monitoring all your analytics events in real time, including custom and complex tracking setups. It provides detailed insights into data quality issues, highlights the root cause of errors, and offers proactive recommendations, helping teams fix problems before they impact reporting.
Now, with Trackingplan, we get notifications whenever something is wrong. Sometimes even just a couple of hours after a release. This helps validate developments on the same day as they are implemented, instead of waiting 24 hours until GA4 data becomes available.
Synthetic scans can miss real user issues. Trackingplan monitors real interactions in real time.
Manual UTM and campaign checks are slow and error-prone. Trackingplan detects inconsistencies automatically.
Manual setup, simulated tests, and scheduled executions can miss live issues. Trackingplan monitors real user interactions and tracking quality automatically.
Predefined plans need manual review for changes. Trackingplan validates live tracking automatically.
Manual model setup, data exports, and rule configuration make anomaly detection complex. Trackingplan automonitors real user interactions and validates tracking in real time.
