Prevent CCPA Fines and PII Leaks with Continuous Privacy Monitoring

When it comes to privacy, mismanaging consent and personal data can be costly — and not just in theory. California’s Consumer Privacy Act (CCPA) set the stage for state-level privacy legislation in the U.S., but it’s no longer alone. In July 2025, California’s Attorney General hit Healthline with a $1.55 million fine for ignoring consumer opt-out requests and sharing potentially sensitive health information with third parties – including data that could link users to specific medical conditions.

Today, other states such as Virginia, Colorado, and Connecticut have passed their own consumer privacy laws, each with unique requirements for consent management, data access, and deletion requests. This patchwork of regulations creates challenges that companies operating across the U.S. must navigate to avoid costly penalties and maintain consumer trust.

In Italy, GDPR’s regulators have also made headlines: TIM, an Italian telecom company, was fined €27.8 million in 2020 for unlawful data processing methods and non-compliant marketing strategies with individuals being in the public do-not-call registry, and Wind Tre was fined €16.7 million by the Italian DPA after hundreds of customers complained they couldn’t withdraw consent for their data to be used.

Together, that’s more than €46 million ($50 million) in fines — without counting the long-term reputational damage, the inevitable loss of user trust, and the costly compliance remediation expenses. A clear reminder that, in privacy, an ounce of prevention is worth millions in cure.

Prevention is an investment; remediation is a bill

The problems that lead to multimillion-dollar fines rarely come from bad intentions — they usually stem from small, unnoticed failures that pile up. A marketing pixel that fires before the consent banner loads, a form field that accidentally captures an email address and sends it to an ad vendor…

These aren’t just abstract risks — they’re the kind of everyday oversights that slip through when teams don’t have full visibility over what’s being tracked, where it’s going, and how it’s used. That’s where automated privacy monitoring tools come in. They act like a privacy radar, automatically detecting accidental data leaks and PII exposure that shouldn’t have been forwarded to third-party vendors, and making sure every data flow stays compliant — without waiting for periodic audits to uncover costly surprises.

How Trackingplan protects enterprises

From delivering data you can trust to keeping that data safe, Trackingplan is an automated, privacy-first monitoring platform built with compliance at its core. It ensures your data stays secure through robust safeguards and strict adherence to global privacy standards.

In the following sections, we’ll explore how Trackingplan helps enterprises not only detect and prevent privacy risks, but also build a solid foundation for compliant, trustworthy data—covering everything from sensitive data alerts to continuous privacy audits.

Trackingplan Privacy Audit

With Trackingplan’s Privacy Audit, you can automatically monitor accidental sharing of personal data with other third‑party vendors. It detects when Personally Identifiable Information (PII) is unintentionally collected or forwarded within your analytics, advertising, or CRM systems—ensuring your data stays compliant, secure, and clean without the need for tedious manual reviews of every tracking event.

By automatically identifying sensitive customer data that may violate privacy regulations, Trackingplan’s Privacy Audit empowers enterprises to address issues early, protecting user trust and reducing risk before costly compliance failures occur.

Moreover, to simplify compliance efforts, Trackingplan organizes user data by sensitivity levels, helping teams prioritize and manage data based on its privacy impact.

When an issue is detected, the Privacy Audit delivers detailed, actionable insights including:

• Affected Property or User Attribute: Exact details on which property or user attribute was flagged, with anonymized data samples for context.
• Provider Information: Identification of the third-party vendor receiving the data.
• Occurrence Graph: A visual timeline showing how frequently the issue occurs, helping assess its scope and urgency.
• Explanatory Text: A clear explanation of the problem to help you understand its potential privacy implications.

This tool is highly effective for auditing the privacy compliance of integrations with external vendors, providing legal teams and Data Protection Officers (DPOs) with actionable evidence to stop the transfer of disallowed data.

Automated Alerts for Sensitive Data Breaches

By scanning every data request in real time, Trackingplan will flag if any personal or sensitive data is being collected or shared unintentionally to your analytics or marketing tools and notify you immediately.

You can review these findings directly in Trackingplan’s Privacy Audit or in your regular Trackingplan Digests, delivered via email or integrated into chat tools like Slack or Teams, to ensure you never miss a potential privacy risk.

Consent Management & Compliance Monitoring

Modern websites often rely on Consent Management Platforms (CMPs) to obtain user consent before placing cookies or running tracking scripts. However, it can be hard to know:

• If the CMP was properly loaded when a user landed
• Whether the user actually granted consent for analytics or marketing
• Whether tracking events fired before any consent was given

Trackingplan provides full visibility into how cookies and user preferences are respected across your sites or apps, helping you to manage consent actions in a structured way:

• Verify no data is sent when users opt out via Consent Mode or similar mechanisms, and receive alerts whenever a vendor receives data that violates user choice.
• Identify whether a CMP actually loaded, which CMP was detected (OneTrust, TrustArc, CookieBot, Usercentrics, or any CMP using the EUConsent spec), and filter occurrences by CMP state (e.g.: consented / denied) to find tracks that violate user preferences and debug the exact sequence of events that caused the leak.
• Analyze the cookies present at the moment of the request to investigate which categories of cookies were consented to or whether tracking is happening without consent.

This is particularly useful for debugging tracking behaviour, especially when analytics, pixels, or tags depend on user consent. It also lets you confirm that your CMP is working as expected and that your site truly respects users’ privacy choices—showing exactly what consent data (if any) was detected and which cookies were present in the browser when each track was recorded.

On-Device Anonymization and PII Masking

From the very first step, our SDK only observes the network requests already being sent to third-party vendors you’ve explicitly declared (e.g., Google Analytics, Meta). All inspection and processing happen locally on the user’s device and forwards to our backend only the events—already anonymized—needed for anomaly detection.

In this sense, all data parsing, anonymization, and masking occur directly on the user’s device—ensuring raw, identifiable data never leaves the device without first being fully anonymized.

Key privacy safeguards adopted by Trackingplan:

• Local-first processing: All sensitive fields are anonymized or masked before transmission.
• No personal data storage: Customer data is isolated per environment and never linked across clients.
• End-to-end encryption: Data is encrypted in transit and at rest using industry-standard protocols.
• Secure architecture: Runs entirely on hardened AWS PaaS services, enforcing least-privilege access through granular IAM roles and resource-level permissions.
• Data minimization & retention: Only the minimal data required for monitoring is kept, and all customer data is automatically destroyed after 90 days.
• Built-in security practices: CI/CD with peer-reviewed code, 2FA, audit logs, and 24/7 on-call monitoring are standard.

By ensuring anonymization is built in, not bolted on, Trackingplan allows enterprises to monitor and debug tracking without compromising user privacy—meeting the highest compliance and data protection standards by default.

For full details, please refer to our Privacy & Security documentation or check our Privacy Hub.

Protect Privacy. Preserve Trust. Prevent Fines

Regulatory penalties can reach millions — and that’s before factoring in remediation, legal defense, and lost user trust. With global breach costs already in the low millions, the investment in continuous privacy monitoring is just a fraction of that.

For privacy-sensitive industries like healthcare, finance, or advertising, consent failures and accidental PII leaks are technical issues with real legal consequences. Quarterly audits can’t catch everything; effective protection requires always-on privacy monitoring, automated alerts for sensitive data breaches, and consent management & ****compliance checks.

Trackingplan gives enterprises 24/7 visibility into their tracking setup with privacy and compliance at its core, helping them move from reactive damage control to proactive privacy protection — monitoring every request, detecting sensitive data leaks before they become costly breaches, and validating consent compliance in real time.

Start protecting your tracking stack today and ensure compliance with GDPR, CCPA, and global privacy regulations: Start for free or Book a demo.