At Trackingplan since 2022, Mariona turns complex analytics challenges — tags, consent, broken conversions — into relatable stories that connect with the analytics community.
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39 posts · newest firstCompare one analytics event at the source, the request, the server, and the destination, and learn what each layer can and cannot prove.
by Mariona MartíSix AI analytics tools compared by the evidence they read, how they work, and where they stop, for teams asking why GA4 and ad conversions dropped.
by Mariona MartíData Advisor, GTM Preview, DevTools, Test Events, Diagnostics, server logs, and Trackingplan: what each one proves when you debug Meta Pixel and CAPI.
by Mariona MartíNetwork inspection, vendor diagnostics, synthetic audits, pattern detection, and live monitoring: what each method catches when PII leaks into tracking.
by Mariona MartíLearn how attribution tools measure ROI across channels and ensure data accuracy with real-time monitoring and clean tracking.
by Mariona MartíUnlock the true power of analytics in advertising. This guide demystifies KPIs, attribution, and data quality to help you drive real campaign growth and ROI.
by Mariona MartíUnlock powerful insights with our guide to customer journey analytics. Learn to map user behavior, fix data issues, and drive real business growth.
by Mariona MartíDiscover a website audit checklist to uncover issues in analytics, tags, and data privacy, boosting ROI and data quality.
by Mariona MartíUncover what is a website audit with this practical guide. Learn how to diagnose critical issues and transform your site's health, traffic, and conversions.
by Mariona MartíLearn how to prevent data loss with proven strategies. Safeguard your marketing and analytics data with actionable tips on observability and governance.
by Mariona MartíAvoid CCPA privacy breaches and PII leaks with continuous consent monitoring, automated privacy audits, on-device anonymization, and CMP compliance checks.
by Mariona MartíLet’s delve into the world of data integrity to understand what it is, why it is important, its characteristics, and its threads.
by Mariona MartíMeet the 6 core data dimensions you can use to know how to assess data quality to understand the impact .
by Mariona MartíLearn how to explain marketing data quality issues in business terms to get buy-in from decision-makers and protect your ad budget.
by Mariona MartíSolve your tracking errors and campaign attribution woes with our insights into pixel monitoring and analytics data quality.
by Mariona MartíDelve into some of the biggest challenges for digital marketing and gain insights on how to navigate this ever-changing landscape to optimize your strategies.
by Mariona MartíHIPAA compliance comes with some obligations for healthcare organizations that want to leverage their digital analytics. Let’s uncover them in this article.
by Mariona MartíDiscover Trackingplan’s event types to facilitate the way you navigate through your data and optimize data validation within your actual analytics schema.
by Mariona MartíYour journey to marketing success starts with accurate analytics tracking. Learn why prioritizing marketing over analytics can ultimately be a costly mistake.
by Mariona MartíFind answers to the most commonly asked questions about Trackingplan's onboarding process in order to better leverage the great potential of our tool.
by Mariona MartíLearn how clean analytics tracking can serve as the antidote to data debt, ensuring data accuracy, reliability, and integration across teams and platforms.
by Mariona MartíLearn how to bridge the communication gap across product, business, and marketing teams using Trackingplan's Notes Template.
by Mariona MartíLet's uncover 10 things you may not know about Trackingplan that will reshape your perception of our automated solution.
by Mariona MartíLet's delve into data validation methods for your digital analytics to help you leverage your data collection efforts while preserving your data quality.
by Mariona MartíTrackingplan
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