Senior Product Strategist and Technological Innovator with an atypical knack for error detection. I have comprehensive background and more than 18 years of progressive experience driving digital product development in various domains including software consultancies, corporate sectors, and startups, as well as leading my own entrepreneurial ventures.
Proficient in directing product marketing and pioneering business development strategies in a B2B environment. I am adept at identifying complex problems, strategizing solutions, validating hypotheses, and leveraging data-driven insights to optimize product adoption and enhance solution fit.
Since I began my journey in the world of data and digital analytics at Trackingplan, I have focused on providing marketers, analysts, and tagging specialists with a clear view of what their apps and websites are actually collecting from users and sending to their analytics, product, and marketing platforms.
Through real-time, effective monitoring, proactive alerts, and quick error resolution with Root Cause Analysis (RCA) digital analysts can deliver trusted insights without wasting time on manual data audits and marketing teams can make data-driven decisions and maximize campaign performance without getting bogged down in data collection reviews.
Digital Product Development, Technical Innovation, Error Detection, Data Validation, Product Marketing, Business Development Strategies, Data-Driven Solutions, Root Cause Analysis, Data Observability, Data Privacy, Data Quality.
