Datalayer Checker

We are thrilled to announce the launch of our latest feature, the Data Layer Checker, designed to enhance your Trackingplan experience and provide deeper insights into your data tracking implementations.

Moreover, now you can debug and set rules for your data layer pushes directly in your Trackingplan’s Dashboard menu.

What's New?

With Trackingplan's Data Layer Checker, you gain unprecedented control and visibility over your data layer pushes, empowering you to ensure accuracy, reliability, and compliance with your tracking requirements. Here's what you can expect from this exciting update:

• Streamlined Debugging: Easily identify and resolve issues with your data layer pushes using intuitive debugging tools right from your Trackingplan Dashboard.
• Rule Setting: Set rules to enforce data layer integrity, ensuring that your tracking data meets your specific criteria and standards.
• Enhanced Visibility: Gain comprehensive visibility into your data layer pushes, allowing you to monitor and manage them with confidence.

How Trackingplan's Data Layer Checker can help you

Trackingplan’s Data Layer Checker provides you with a comprehensive list of all the data layer pushes generated by any interaction done in your events to view the real picture of what information has been sent to your servers and analytics providers when your events are triggered on your websites and apps.

In this sense, by accessing this feature, you gain visibility into the exact information captured by your events, including user interactions, page content, and other relevant data. This real data representation, coupled with browser-captured context, allows for more accurate analysis and debugging.

Key Benefits

Efficient Debugging

Say goodbye to manual data layer debugging processes. With Trackingplan's Data Layer Audit, you can quickly identify and address issues, reducing downtime and improving data accuracy.

Custom Rule Enforcement

Tailor data layer rules to align with your tracking requirements and business objectives. Whether it's ensuring data consistency or enforcing compliance, you have the flexibility to set rules that meet your needs.

Improved Data Integrity

Maintain data integrity and reliability across your tracking infrastructure. By leveraging Data Layer Audit, you can proactively detect and resolve data discrepancies, minimizing errors and ensuring the quality of your analytics data.

Data Layer: What it Is?

The data layer is a JavaScript that contains information about user interactions, page content, and other relevant data. It serves as a bridge between your website or application and various analytics tools, enabling the transfer of essential data.

Let’s see how this can help you:

• Real data representation with browser-captured context: See the exact URL of the product and review past actions taken by the user.
• Enhanced Debugging: Easily spot improperly formatted data on the web.

That way, if you use a tag manager like Google Tag Manager or Tealium, being provided with the data layer will help you determine if the error is in the tag manager's transformation or if it originates in your frontends, easily distinguishing between development errors or tag manager issues.

How to Access

You can access to Trackingplan's Data Layer Checker by downloading sample payloads in Trackingplan's Data Explorer, Trackingplan's Warning Debug. Simply, or directly in your Trackingplan’s Dashboard menu. For the last one, please ensure that your Web SDK script is updated to the latest version to enjoy this functionality.