Trackingplan Documentation
Trackingplan Documentation
Data Layer Audit

Data Layer Audit

What is Trackingplan

OverviewOverview

The Trackingplan Way

AutomonitoringAutomonitoring
EventsEventsPropertiesPropertiesUser AttributesUser AttributesPagesPagesAcquisitionAcquisitionPlatform MetricsPlatform Metrics
Automated Alert SystemAutomated Alert System
Warnings & UpdatesWarnings & UpdatesPixel MonitoringPixel MonitoringPrivacy MonitoringPrivacy MonitoringNaming Conventions MonitoringNaming Conventions MonitoringDiscover ReleasesDiscover ReleasesData ValidationData ValidationDigestsDigests

Getting Started

Installing TrackingplanInstalling Trackingplan
For WebsitesFor WebsitesWebhooksWebhooksFor AppsFor AppsFor ssGTMFor ssGTM
Post-Install Warm-UpPost-Install Warm-Up

Inside Trackingplan

DashboardDashboard
SearchSearchHealth SummaryHealth SummaryStarred ItemsStarred ItemsReportsReports
Data ExplorerData ExplorerTracks ExplorerTracks ExplorerRoot Cause AnalysisRoot Cause AnalysisPresence MapPresence MapAdvanced ReportsAdvanced ReportsSession FinderSession Finder
Privacy ReportPrivacy ReportChange HistoryChange HistorySettings & MembersSettings & Members
DestinationsDestinations

How to…

Manage WarningsManage Warnings
Mute WarningsMute WarningsDebug WarningsDebug WarningsAttributionAttributionCustomize WarningsCustomize Warnings
Ensure PrivacyEnsure Privacy

Privacy ReportPrivacy Report

Cookies & ConsentCookies & ConsentConsent Mode Consent Mode Privacy by DesignPrivacy by Design
Marketing ObservabilityMarketing Observability
Campaign ValidationCampaign ValidationPixels Summary Pixels Summary
Enhance CollaborationEnhance Collaboration
SharingSharingNotes & LabelsNotes & LabelsPersonalized DigestsPersonalized Digests
Extend detectionExtend detection
TagsTagsChrome ExtensionChrome ExtensionData Layer Audit Data Layer Audit Explore your DataExplore your DataEnvironmentsEnvironments
Multi-Account ManagementMulti-Account Management
Plans OverviewPlans OverviewJSON Export/ImportJSON Export/ImportSplit DestinationsSplit Destinations

Others

Google Spreadsheet AppGoogle Spreadsheet AppLooker Studio ConnectorLooker Studio ConnectorOmnibug ExtensionOmnibug ExtensionTrackingplan Public APITrackingplan Public APISupported Trackers Supported Trackers SDK UpdateSDK UpdateRelease NotesRelease NotesPrivacy and SecurityPrivacy and Security

Data Layer Audit

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Trackingplan allows you to debug and set rules for your data layer pushes.
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This will provide you with a comprehensive list of all the data layer pushes generated by any interaction done in your events to view the real picture of what information has been sent to your servers and analytics providers when your events are triggered on your websites and apps.

Data Layer: what it is?

The data layer is a JavaScript that contains information about user interactions, page content, and other relevant data. It serves as a bridge between your website or application and various analytics tools, enabling the transfer of essential data.

Let’s see how this can help you:

  • Real data representation with browser-captured context: See the exact URL of the product and review past actions taken by the user.
  • Enhanced Debugging: Easily spot improperly formatted data on the web.
☝🏻
Moreover, if you use a tag manager like Google Tag Manager or Tealium, being provided with the data layer will help you determine if the error is in the tag manager's transformation or if it originates in your frontends, easily distinguishing between development errors or tag manager issues.

You’ll also be able to access the data layer of your events in Trackingplan’s Tracks Explorer, Trackingplan’s Data Explorer, and Trackingplan’s Warning Debug by clicking on the button above.

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🛠️
To enjoy this functionality, please ensure your Web SDK script is updated to the latest version. After that, if we detect you have datalayer data, you will automatically see it within your Trackingplan menu. Feel free to contact us for more information.

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