Challenge: Tags that fail to fire on relevant pages or events.
Impact: Leads to missing data, especially for important user interactions.
Challenge: Multiple instances of the same tag firing.
Impact: Skews data, especially conversion rates, and can cause inaccurate reporting.
Challenge: Misconfigured tags or parameters lead to incomplete data collection.
Impact: Affects campaign attribution, user profiling, and targeting accuracy.
Challenge: Overloading pages with too many tags can slow down load times and cause errors.
Impact: Results in poor performance and incomplete data tracking.
Challenge: Tags are deployed without sufficient testing.
Impact: Leads to broken tracking on live pages, affecting data integrity.
Track the firing and functionality of each tag in real time, ensuring tags work as expected before going live.
Monitor the status of all tags across your website, ensuring that no tags are missed or misconfigured.
Automatically identify and flag duplicate tags to prevent skewed data.
Ensure that tags are optimized for performance, reducing load times and maintaining data accuracy.
Tags in Tealium IQ may fail to fire due to incorrect load rules, trigger conditions, or conflicts with other tags. Trackingplan continuously audits your tag firing logic and validates that all tags configured in Tealium IQ execute correctly across your site. It identifies failed tag firings and misconfigurations, sending alerts so you can promptly fix any issues and maintain complete data collection.
Trackingplan offers automated testing environments for your Tealium IQ container, simulating tag behavior and validating new tags or rule changes before pushing them live. This helps you catch errors such as missing dependencies, broken triggers, or incorrect variables early, reducing the risk of faulty deployments that could harm your analytics.
Duplicate tags can cause inflated event counts and data inaccuracies. Trackingplan scans your Tealium IQ setup to identify overlapping tags or multiple triggers firing the same tag. It helps you consolidate redundant tags and optimize your tag management, improving data accuracy and page performance.
Yes, Trackingplan tracks changes across different Tealium IQ environments (dev, QA, prod) and versions, ensuring consistency and enabling quick rollback if needed. It alerts your team to unauthorized changes or discrepancies between environments, helping you maintain version control and reliable tag management.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
