Avoid errors and improve data quality in ActiveConversion

Why is my lead scoring in ActiveConversion inconsistent?

Lead scoring relies on behavioral data, and any missed, duplicated, or incorrectly implemented events will throw off the algorithm.

Trackingplan automatically monitors your ActiveConversion data, catching issues with event firing, parameter values, or logic breaks—so your scoring remains accurate and actionable.

How can I ensure my conversions are tracked correctly?

Incorrectly tracked conversions can result in missed MQLs and poor ROI visibility.

Trackingplan validates every conversion event in real time, alerts you to anomalies (like a sudden drop in leads), and shows the root cause so you can resolve it before pipeline metrics are affected.

Can I track data across multiple tools in ActiveConversion?

Yes, but consistency is key. Mismatched IDs, UTM chaos, or conflicting attribution rules can create silos.

Trackingplan acts as a layer of truth across your entire martech stack. It checks data consistency across platforms—ensuring ActiveConversion, CRM, and analytics tools stay in sync.

How do I avoid privacy and compliance issues with ActiveConversion?

Incorrect consent implementations or improper data capture can expose your business to legal risks.

Trackingplan audits your data collection against privacy requirements like GDPR or CCPA, verifying that PII is only captured when compliant and that consent banners are working properly across environments.