
Challenge: Sales conversions or pipeline updates aren’t properly tracked.
Impact: Missing key metrics for sales performance analysis.
Challenge: Sales data isn’t properly synced across platforms.
Impact: Inaccurate or fragmented sales reports.
Challenge: Missing or broken UTM tags in sales URLs.
Impact: Incorrect attribution of sales or leads.
Challenge: Sales data takes too long to update or doesn’t show in real time.
Impact: Delayed decision-making on sales strategies.
Challenge: Key sales events like form submissions or demo requests aren’t tracked.
Impact: Missing critical data for sales pipeline analysis.
Ensure that sales data is synced correctly across platforms for unified reporting.
Validate UTM tags for proper attribution and sales insights.
Continuously monitor sales data to ensure updates happen in real time.
Ensure that key sales events like form submissions or demo requests are properly tracked.
Broken purchase tags or missing conversion events can cause data loss. Trackingplan audits conversion tracking setups to recover missing sales data.
Data discrepancies happen when syncing between platforms fails. Trackingplan validates and monitors syncing processes to maintain accurate, up-to-date metrics.
Incorrect UTM parameters cause attribution errors. Trackingplan validates UTM parameters to ensure consistent and accurate campaign tracking.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation





