Avoid errors and improve data quality in ActiveCampaign

Why is my attribution in ActiveCampaign inconsistent?

Attribution issues often stem from missing UTMs, misconfigured events, or timing mismatches between different marketing platforms.

Trackingplan ensures that all UTM parameters and event data are captured consistently across every touchpoint. It validates attribution setups automatically, helping you trust the source data behind your automation and segmentation rules.

How can I avoid missing event data in ActiveCampaign?

Event drops often go unnoticed until they impact email flows, scoring, or reporting.

Trackingplan provides real-time alerts when a tracked event fails to fire or collect correctly. You’ll know immediately when a form fill, page visit, or custom goal goes untracked—before it impacts campaign logic or reporting accuracy.

Can Trackingplan help me with segmentation issues in ActiveCampaign?

Yes. If your segments are built on inaccurate or incomplete data, your automations and campaigns will miss their targets.

Trackingplan ensures segmentation rules are backed by clean, validated event data. It checks that every segment-triggering condition is being captured correctly, so your audience targeting is always on point.