Avoid errors and improve data quality in MailChimp

Marketing Automation

MailChimp is one of the most widely used email marketing platforms, helping businesses create and manage email campaigns. However, ensuring that email events such as opens, clicks, and conversions are tracked correctly can be challenging. Trackingplan automates the monitoring and validation of your MailChimp campaigns, ensuring that your email tracking is accurate and data flows seamlessly for better insights.

Start Free Trial Book a Demo

COMMON PROBLEMS

Most common mistakes when using MailChimp

Misconfigured Email Campaign Tracking

Challenge: If your email event tracking isn't set up correctly, you might end up with missing or inaccurate metrics, like open rates and click-through rates.

Impact: When email tracking is misconfigured, you won't have a clear or reliable understanding of how recipients are engaging with your emails, making it difficult to assess the effectiveness of your campaigns and optimize them for better results.

Untracked E-commerce Actions

Challenge: If you're not tracking key e-commerce actions like purchases or when users abandon their carts, you'll miss out on valuable insights into how your campaigns are performing.

Impact: Without tracking these crucial e-commerce events, you won't have a complete picture of your customer's journey and how your marketing efforts are influencing sales and potential revenue loss from abandoned carts. This makes it harder to optimize your campaigns for better e-commerce outcomes.

Inconsistent UTM Parameters

Challenge: When you use UTM parameters inconsistently across your MailChimp campaigns, it can become tricky to accurately figure out where your conversions are actually coming from.

Impact: If your UTM parameters aren't standardized, the data you collect might be messy and unreliable, making it hard to properly attribute which MailChimp campaigns are driving the best results. This can hinder your ability to make informed decisions about where to focus your marketing efforts.

Incomplete Data Integration with E-commerce Platforms

Challenge: If MailChimp isn't properly connected with your e-commerce platforms, it can lead to missing pieces in your customer data, which then impacts how well you can segment your audience and how effective your campaigns are.

Impact: When the integration isn't seamless, you might not have a full view of your customers' purchase history and behavior. This lack of complete data can hinder your ability to create targeted segments and personalize your campaigns, potentially leading to lower engagement and missed sales opportunities.

No Real-Time Campaign Monitoring

Challenge: If you're not monitoring your email campaigns as they're running, you might not spot tracking issues until they've already started to negatively impact their performance.

Impact: Without keeping a real-time pulse on your campaigns, problems like broken links or incorrect tracking setups can go unnoticed, leading to inaccurate performance data and potentially missed opportunities to make timely adjustments for better results.

Email Event Tracking Validation

Ensures that opens, clicks, conversions, and other key email events are tracked accurately.

E-commerce Event Tracking

Validates the tracking of e-commerce actions, ensuring accurate reporting on sales and other important metrics.

Consistent UTM Parameter Checks

Verifies the consistency of UTM parameters across your campaigns, ensuring reliable tracking and attribution.

Real-Time Campaign Monitoring

Provides real-time alerts for tracking issues, helping you address any problems promptly to optimize campaign performance.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with MailChimp

Trackingplan automates the validation of your MailChimp email campaigns, ensuring accurate tracking of key events and seamless data integration.

Start Free Trial Book a Demo

Support

Frequently asked questions about MailChimp

How does Trackingplan ensure accurate tracking of MailChimp email events?

Trackingplan validates your MailChimp email event tracking by confirming that all key interactions—such as email opens, link clicks, and conversion actions—are correctly tracked. This guarantees that your email marketing reports reflect true user engagement, allowing you to optimize campaigns based on accurate performance data.

Can Trackingplan monitor e-commerce events tracked by MailChimp?

Yes, Trackingplan extends its validation to e-commerce events linked with MailChimp campaigns. It ensures that purchase events, cart abandonment signals, and other revenue-related actions are accurately captured, so you can confidently analyze the effectiveness of your email-driven sales strategies.

How does Trackingplan handle UTM parameter consistency in MailChimp campaigns?

Trackingplan ensures that UTM parameters are applied consistently across all MailChimp campaigns, preventing common attribution issues caused by missing or inconsistent tagging. This improves your ability to track traffic sources accurately and measure campaign ROI effectively across your marketing stack.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Contact Support

Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

Similar integrations

Customer.io

Marketing Automation

Trackingplan ensures your Customer.io data is accurate and reliable, enhancing your messaging strategies.

ActiveConversion

Marketing Automation

Trackingplan ensures your ActiveConversion setup is always accurate, helping you avoid common tracking issues and ensuring data integrity.

Adobe Marketo

Marketing Automation

Trackingplan ensures every tracked user interaction makes it to your Marketo programs — cleanly, consistently, and without error.

Omnisend

Marketing Automation

Trackingplan validates your entire tracking setup to ensure Omnisend receives complete and correct customer data.

ListenLayer

Marketing Automation

Trackingplan integrates with ListenLayer to ensure accurate, real-time data tracking and validation across all platforms.

ActiveCampaign

Marketing Automation

Trackingplan ensures your ActiveCampaign tracking is accurate, reliable, and compliant, improving your email campaign performance and data quality.

Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

Start Free Trial Book a Demo

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Preferences Deny Accept