Avoid errors and improve data quality in ActivEngage

Experience Management

ActivEngage provides automotive dealerships with live chat solutions designed to engage website visitors and convert them into leads. However, the effectiveness of these interactions heavily relies on accurate tracking and data quality. Issues such as inconsistent chat engagement metrics, misattributed leads, and missing interaction data can hinder performance analysis and decision-making. Trackingplan offers a solution by automatically monitoring and validating your ActivEngage setup, ensuring that all interactions are accurately tracked and attributed. This proactive approach helps maintain data integrity, allowing dealerships to focus on enhancing customer engagement without the worry of tracking errors.

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COMMON PROBLEMS

Most common mistakes when using ActivEngage

Delayed Chat Response Times

Challenge: Slow response times can lead to decreased customer satisfaction and lost leads.

Impact: Reduced engagement and potential revenue loss due to missed opportunities.

Incomplete Integration with CRM Systems

Challenge: Failure to properly integrate chat data with CRM systems can result in fragmented customer information.

Impact: Inability to track customer interactions comprehensively, affecting follow-up and personalization efforts.

Inaccurate Attribution of Chat Leads

Challenge: Misattribution of leads generated through chat can skew performance metrics.

Impact: Misguided marketing strategies and resource allocation based on incorrect data.

Lack of Monitoring for Chat Engagement Metrics

Challenge: Not tracking key engagement metrics can obscure insights into chat performance.

Impact: Missed opportunities for optimization and improvement in customer service.

Non-compliance with Data Privacy Regulations

Challenge: Improper handling of customer data during chat interactions can lead to compliance issues.

Impact: Potential legal ramifications and damage to brand reputation.

Automatic Detection of Tracking Issues

Identifies and alerts you to any discrepancies or errors in chat tracking, ensuring data accuracy.

Real-time Monitoring of Chat Engagement

Continuously monitors chat interactions to provide up-to-date insights into customer engagement.

Instant Alerts for Data Deviations

Sends immediate notifications when anomalies are detected in chat data, allowing for prompt resolution.

Cross-platform Data Validation

Compares chat data across integrated platforms to ensure consistency and reliability.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with ActivEngage

Trackingplan ensures your ActivEngage interactions are accurately tracked and properly attributed, providing seamless collaboration and real-time insights into your marketing data.

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Support

Frequently asked questions about ActivEngage

What can I do about misattributed chat leads in ActivEngage?

If UTMs or referral paths are missing, leads from chat may be incorrectly attributed or fall into "Direct" traffic buckets.

Trackingplan monitors attribution across sessions and ensures chat-originated leads are correctly tagged, helping you understand the full user journey and optimize acquisition strategies.

Is my chat data compliant with privacy regulations?

Chat tools often collect personal information—names, emails, intents—which are subject to strict privacy laws.

Trackingplan verifies whether your data collection during chat sessions complies with legal frameworks, checking consent logic, PII flags, and cross-domain tracking risks.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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