Challenge: Feedback submissions may not be tracked correctly, causing a lack of data on customer opinions.
Impact: Missing insights on customer preferences, leading to ineffective decision-making.
Challenge: Feature requests and votes may not be captured properly.
Impact: Incomplete data on customer requests, hindering prioritization efforts.
Challenge: User interactions might not be attributed to the correct source or campaign.
Impact: Difficulty in evaluating the effectiveness of feedback channels.
Challenge: Data from UserVoice might not integrate properly with analytics or CRM tools.
Impact: Inconsistent or missing data across platforms.
Challenge: Data from different feedback channels (e.g., web, mobile, email) may not be captured consistently.
Impact: Fragmented data that doesn’t provide a full picture of customer sentiment.
Automatically validate that feedback events, such as submissions and votes, are tracked properly.
Ensure that feature requests are tracked and attributed correctly to help prioritize user-driven improvements.
Verify that user interactions are properly attributed to the correct sources and campaigns.
Ensure seamless integration with your analytics tools, providing consistent data across platforms.
Incorrect user attribution can happen due to misconfigured tracking scripts, missing user IDs, or inconsistent UTM parameters. Trackingplan helps validate and align your attribution setup, ensuring that feedback events are correctly linked to the right users and campaigns for accurate reporting.
Trackingplan facilitates seamless integration between UserVoice and other analytics or CRM platforms by validating that event data flows correctly and matches expected formats. This allows you to combine feedback data with broader user insights for better decision-making.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation






