Avoid errors and improve data quality in Zendesk

Experience Management

Zendesk is a widely used customer support platform, but to truly understand the impact of your CX initiatives, you need accurate tracking of user interactions, ticket events, and help center behavior across your entire tech stack. A missing event or misattributed source can make it look like your support team isn’t moving the needle—when it actually is. Trackingplan helps teams ensure their Zendesk-related data is complete, trustworthy, and always aligned with the rest of your analytics setup.

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COMMON PROBLEMS

Most common mistakes when using Zendesk

Untracked Help Center Searches and Clicks

Challenge: Many Zendesk implementations lack tracking for critical knowledge base interactions like search terms or article views.

Impact: Missed opportunities to improve content strategy or identify gaps in self-service effectiveness.

Broken Attribution from Support to Conversion

Challenge: When support interactions happen mid-funnel, poor UTM tagging or missing identifiers can break the link between support and eventual purchase.

Impact: Undervalues the support team’s contribution to revenue and reduces budget justification for CX.

Missing Ticket Submission Events

Challenge: If custom event tracking for form submissions isn’t firing due to SPA issues or code changes, it can silently fail.

Impact: Skewed ticket volume tracking, inaccurate resolution time analytics, and misaligned KPIs.

Inconsistent User ID Matching Across Tools

Challenge: Without a unified ID strategy, events in Zendesk can’t be reliably linked to those in CRMs, CDPs, or web analytics tools.

Impact: Data silos, fragmented journeys, and flawed customer segmentation.

Inadequate Tracking QA After Zendesk Updates

Challenge: Changes in Zendesk’s front end or help center theme can break trackers without notice.

Impact: Event loss or duplication that goes unnoticed until dashboards show odd patterns—too late to fix retroactively.

Autonomous Event Monitoring

Detects whether support interactions, ticket submissions, or article views are being tracked as expected.

Cross-Platform Attribution Validation

Ensures support interactions are correctly linked to conversions, across web, CRM, and Zendesk.

Instant Alerts on Data Loss

Receive real-time notifications when key events tied to Zendesk activity go missing or change unexpectedly.

Privacy-Compliant Data QA

Validates personally identifiable info (PII) is handled according to your governance rules, with no need to access customer records directly.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Zendesk

Trackingplan ensures your Zendesk data is complete, validated, and aligned with your broader analytics ecosystem—without needing access to Zendesk itself.

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Support

Frequently asked questions about Zendesk

What if Zendesk tracking breaks after an update?

Trackingplan monitors your Help Center and embedded form events and alerts you if expected events or variables disappear after updates, so you can act fast to restore tracking continuity.

Can I ensure support form submissions are being tracked across all environments?

Yes. Trackingplan audits ticket creation and other support-related events across staging, production, and localization environments, ensuring reliable event firing and consistent data across all platforms.

Is it possible to monitor Zendesk without giving access to our support platform?

Absolutely. Trackingplan validates the events powering your Zendesk analytics externally, without needing direct access to Zendesk or user data, keeping your support data safe and privacy compliant.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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