Avoid errors and improve data quality in RichRelevance

Experience Management

RichRelevance provides personalized experiences to increase user engagement and sales. Accurate tracking is essential to understanding user behavior and optimizing personalization. Trackingplan ensures your RichRelevance data is accurate by automatically detecting and fixing tracking errors that could affect performance.

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COMMON PROBLEMS

Most common mistakes when using RichRelevance

Missed Personalized Event Tracking

Challenge: Personalization events like product recommendations or engagement actions aren’t tracked.

Impact: Missing insights into how users interact with personalized content.

UTM Tagging Errors

Challenge: Incorrect or missing UTM tags in campaign URLs.

Impact: Inaccurate attribution of traffic and conversions, skewing campaign data.

Broken or Incomplete Data Layers

Challenge: Data layers are improperly configured, missing key personalization data.

Impact: Incomplete or incorrect personalized content and user experience.

Tracking Inconsistencies Across Devices

Challenge: Tracking discrepancies arise when users switch from mobile to desktop.

Impact: Fragmented data leads to an incomplete understanding of user behavior.

Event Trigger Failures

Challenge: Key events such as product views or recommendations don’t trigger.

Impact: Missed engagement insights, impacting personalization and optimization.

UTM Parameter Monitoring

Validate UTM tags to ensure accurate campaign attribution and performance measurement.

Data Layer Integrity Checks

Automatically check that data layers are correctly implemented to track personalization data.

Cross-platform Tracking Consistency

Track data consistently across devices to ensure a complete picture of user behavior.

Event Monitoring

Monitor events to ensure they trigger as expected, capturing key user interactions.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with RichRelevance

Trackingplan ensures that your RichRelevance tracking setup is fully optimized, identifying and resolving issues quickly to maintain accurate data.

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Support

Frequently asked questions about RichRelevance

Why isn’t personalized content being tracked in RichRelevance?

Missing data or event tracking misconfigurations can prevent RichRelevance from recording personalized content impressions or clicks.

Trackingplan detects these gaps, helping you fix missing events, misfired tags, or issues in your data layer so your personalized experiences are properly tracked and optimized.

How do I ensure my RichRelevance UTM tags are applied correctly?

Correct UTM implementation is critical for measuring RichRelevance campaign performance. Inconsistent or broken UTMs lead to misattribution and reporting errors. Trackingplan validates UTM parameters across all channels, catching any missing, malformed, or misapplied UTMs before they affect your campaign reporting.

What should I do if my Rakuten Data Layer is incomplete?

A complete and well-structured data layer is vital for accurate RichRelevance personalization and analytics.

Trackingplan ensures your data layer is capturing all required variables, flagging missing keys, incorrect formats, and inconsistencies that could affect your RichRelevance integration.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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