Avoid errors and improve data quality in FullStory

Experience Management

FullStory is a customer experience analytics platform that provides deep insights into user behavior. However, without accurate tracking and validation, key data can be missed, leading to incomplete insights. Trackingplan automates the monitoring of FullStory to ensure all user interactions are captured and properly validated for precise analysis.

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COMMON PROBLEMS

Most common mistakes when using FullStory

Untracked User Actions

Challenge: Missing key interactions such as clicks, scrolls, or form submissions.

Impact: Results in incomplete session data.

Tracking Delay in Real-Time Events

Challenge: Failing to track real-time events promptly.

Impact: Can distort user session analysis and lead to missed optimization opportunities.

Event Misconfiguration

Challenge: Incorrectly configured events.

Impact: Leads to inaccurate user session tracking and can affect data analysis.

Cross-Device Data Fragmentation

Challenge: Not linking sessions across devices.

Impact: Causes fragmented customer journey tracking.

Improper Privacy Settings

Challenge: Failing to configure privacy settings properly.

Impact: Can violate user privacy laws and affect data compliance.

Automated Event Tracking Validation

Validates that all user actions are tracked for complete session data.

Real-Time Event Monitoring

Monitors events as they occur, ensuring data is captured instantly.

Cross-Device Session Linking

Ensures that user sessions are linked across devices for seamless customer journey mapping.

Privacy Compliance Monitoring

Monitors privacy settings to help ensure compliance with data protection regulations.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with FullStory

Trackingplan ensures accurate, real-time tracking for FullStory, enabling businesses to get actionable insights into user behavior.

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Support

Frequently asked questions about FullStory

How can I fix attribution errors in FullStory?

Incorrect tagging or missing UTM parameters can cause attribution discrepancies. Trackingplan monitors UTM parameters and ensures your campaign data is properly attributed in FullStory.

Why is FullStory not tracking key user actions?

FullStory may miss important interactions like clicks or scrolls if not properly configured. Trackingplan ensures all crucial actions are tracked and alerts you to any missing events.

What should I do if FullStory data is fragmented across pages?

Fragmented data can lead to incomplete user journey analysis. Trackingplan ensures consistent tracking across pages, giving you a full view of user interactions and behavior in FullStory.

How do I ensure FullStory is compliant with privacy regulations?

Privacy compliance is critical when handling user data. Trackingplan checks your FullStory setup for privacy compliance and alerts you to any issues related to user data collection.

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Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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