FullStory

Fullstory

FullStory is a digital experience analytics tool that helps businesses understand how users interact with their website or application. It captures every user interaction, including clicks, scrolls, and keystrokes, and provides detailed insights into user behavior. With FullStory, businesses can see how users navigate their website or application, identify areas of friction or confusion, and optimize the user experience. The tool also allows businesses to segment users based on behavior, demographics, and other criteria, and create personalized experiences for different user groups. FullStory offers a range of features, including session replay, heatmaps, conversion funnels, and search analytics. It integrates with a variety of other tools, including Google Analytics, Salesforce, and Slack, to provide a comprehensive view of user behavior and business performance. Overall, FullStory is a powerful tool for businesses looking to improve their digital experience and drive better results.

Fullstory & Trackingplan

Trackingplan automatically connects all the customer data that your apps and websites are already sending to all of your third-party integrations in just one dashboard to provide you with powerful cross-service insights while saving your company hours of work, infrastructure, and dedicated data teams.That's why you don’t need to give us private access to none of your data destinations. And that's why it supports any provider, including the ones that don't have an API, or even your in-house analytics systems.

Trackingplan

Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.


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