Avoid errors and improve data quality in Adobe Customer Journey Analytics

Experience Management

Customer Journey Analytics brings together cross-channel data using Adobe Experience Platform to deliver advanced pathing, attribution, and segmentation. But this power relies on precise and unified event data. Trackingplan ensures that all underlying data from websites, apps, and CRMs is tracked cleanly and consistently to support reliable analysis.

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COMMON PROBLEMS

Most common mistakes when using Adobe Customer Journey Analytics

Inconsistent Schema Across Channels

Challenge: Events collected from web, app, and backend sources may use different names or structures for the same actions.

Impact: Difficulties in unifying datasets and analyzing customer journeys.

Unmapped Identity Fields

Challenge: Identities like ECID or CRM ID are not consistently collected or linked.

Impact: Fragmented user journeys and unreliable cross-device tracking.

Incomplete Event Context

Challenge: Events may lack metadata such as product category or user segment.

Impact: Limited analysis potential and weakened personalization strategies.

Latency Between Source and Platform

Challenge: Delays in ingestion from Adobe Analytics or Experience Events go unnoticed.

Impact: Inaccurate reporting and untimely insights for decision-making.

Broken Connections Between Datasets

Challenge: Joins between sources may fail silently due to schema drift or missing keys.

Impact: Gaps in the data pipeline and unreliable dashboards.

Schema Normalization Checks

Compares event structures across platforms to ensure compatibility and completeness.

Identity Tracking Validation

Ensures identity fields like ECID, CRM ID, or email are present, correctly formatted, and consistent.

Join Key Monitoring

Detects when keys used for stitching datasets are missing or mismatched.

Data Ingestion Alerting

Flags delays or anomalies in data ingestion timelines that may affect real-time dashboards.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Adobe Customer Journey Analytics

Trackingplan guarantees that every source feeding into Customer Journey Analytics delivers unified, high-quality data—so you can build accurate cross-channel journeys

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Support

Frequently asked questions about Adobe Customer Journey Analytics

Why is my journey data fragmented across sessions?

If identity fields like ECID, CRM ID, or cross-device ID are missing or inconsistent, Adobe CJA cannot stitch sessions correctly—leading to fragmented journeys. Trackingplan helps identify when and where identity fields are lost, so you can maintain user continuity across touchpoints.

How can I verify if data is flowing correctly from all channels into Adobe Customer Journey Analytics?

CJA combines data from multiple sources like web, apps, and CRMs. Trackingplan allows you to compare incoming event structures and timestamps across sources to ensure alignment. This way, you can detect missing or delayed events and confirm that each integration is feeding into CJA as intended.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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