Avoid errors and improve data quality in Emarsys
Inconsistent Campaign Tagging
Challenge: Using different naming conventions for campaign tags across different channels. This leads to fragmented data and misattribution of campaign performance.
Impact: Results in inaccurate data and performance insights.
Untracked User Interactions
Challenge: Failing to track key user actions such as email opens or website interactions. This results in incomplete journey mapping and missed personalization opportunities.
Impact: Leads to poor user experience and ineffective engagement strategies.
Manual Data Integration
Challenge: Manually integrating data from multiple sources instead of using automated tools. This leads to errors, delays, and inconsistent data across platforms.
Impact: Slows down decision-making and reduces data accuracy.
Lack of Real-Time Monitoring
Challenge: Not monitoring campaign performance in real time. This causes slow responses to tracking issues, leading to misalignment in marketing strategies.
Impact: Leads to missed opportunities and ineffective adjustments in campaign tactics.
Attribution Errors
Challenge: Tracking campaign touchpoints incorrectly, leading to skewed attribution data.
Impact: Misleading insights that can affect budget allocation and campaign optimization.
Automated Campaign Tagging Validation
Ensures consistent and accurate UTM and campaign tag tracking.
Comprehensive User Interaction Tracking
Monitors all key user actions, including email opens and interactions, for complete data collection.
Real-Time Campaign Monitoring
Provides real-time alerts and insights into campaign performance, helping you stay on top of tracking issues.
Cross-Platform Attribution Accuracy
Validates attribution logic across platforms, ensuring accurate campaign performance measurement.
Why are my campaigns in Emarsys not delivering the expected results?
Inaccurate or incomplete event tracking can lead to mismatched campaign performance insights. Trackingplan automates the monitoring of your Emarsys tracking setup and ensures your campaigns are being tracked accurately.
How can I ensure that all user interactions are tracked correctly in Emarsys?
Trackingplan monitors and validates the key user interactions in real-time, ensuring that every important event—like email opens, website interactions, and conversions—gets tracked properly.
What happens if I miss a campaign tag or event in Emarsys?
Trackingplan will notify you instantly if any critical campaign tags or events are missing, so you can resolve issues before they affect your data quality and marketing decisions.
Is manual QA enough to ensure my Emarsys setup is error-free?
Manual QA often overlooks subtle tracking issues. Trackingplan automates the process, ensuring continuous validation and immediate error detection to prevent human error.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
Similar integrations
FullStory
Adobe Journey Optimizer
Zendesk
BloomReach
Get Satisfaction
Unbounce
Deliver trusted insights without wasting time on manual audits
