Avoid errors and improve data quality in Emarsys

Experience Management

Emarsys is a powerful marketing automation platform that empowers businesses to deliver personalized customer experiences. However, ensuring that your data flows seamlessly and campaigns are accurately tracked can be challenging. Silent tracking issues, data loss, and attribution errors can easily compromise campaign performance and lead to wasted resources. Trackingplan automates the monitoring and validation of your Emarsys setup, helping you proactively resolve tracking issues and ensure consistent, accurate data collection.

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COMMON PROBLEMS

Most common mistakes when using Emarsys

Inconsistent Campaign Tagging

Challenge: Using different naming conventions for campaign tags across different channels. This leads to fragmented data and misattribution of campaign performance.

Impact: Results in inaccurate data and performance insights.

Untracked User Interactions

Challenge: Failing to track key user actions such as email opens or website interactions. This results in incomplete journey mapping and missed personalization opportunities.

Impact: Leads to poor user experience and ineffective engagement strategies.

Manual Data Integration

Challenge: Manually integrating data from multiple sources instead of using automated tools. This leads to errors, delays, and inconsistent data across platforms.

Impact: Slows down decision-making and reduces data accuracy.

Lack of Real-Time Monitoring

Challenge: Not monitoring campaign performance in real time. This causes slow responses to tracking issues, leading to misalignment in marketing strategies.

Impact: Leads to missed opportunities and ineffective adjustments in campaign tactics.

Attribution Errors

Challenge: Tracking campaign touchpoints incorrectly, leading to skewed attribution data.

Impact: Misleading insights that can affect budget allocation and campaign optimization.

Automated Campaign Tagging Validation

Ensures consistent and accurate UTM and campaign tag tracking.

Comprehensive User Interaction Tracking

Monitors all key user actions, including email opens and interactions, for complete data collection.

Real-Time Campaign Monitoring

Provides real-time alerts and insights into campaign performance, helping you stay on top of tracking issues.

Cross-Platform Attribution Accuracy

Validates attribution logic across platforms, ensuring accurate campaign performance measurement.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Emarsys

Trackingplan automates the validation of your Emarsys campaigns, ensuring seamless and error-free data collection.

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Support

Frequently asked questions about Emarsys

Why are my campaigns in Emarsys not delivering the expected results?

Inaccurate or incomplete event tracking can lead to mismatched campaign performance insights. Trackingplan automates the monitoring of your Emarsys tracking setup and ensures your campaigns are being tracked accurately.

How can I ensure that all user interactions are tracked correctly in Emarsys?

Trackingplan monitors and validates the key user interactions in real-time, ensuring that every important event—like email opens, website interactions, and conversions—gets tracked properly.

What happens if I miss a campaign tag or event in Emarsys?

Trackingplan will notify you instantly if any critical campaign tags or events are missing, so you can resolve issues before they affect your data quality and marketing decisions.

Is manual QA enough to ensure my Emarsys setup is error-free?

Manual QA often overlooks subtle tracking issues. Trackingplan automates the process, ensuring continuous validation and immediate error detection to prevent human error.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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