Avoid errors and improve data quality in Qualtrics

Experience Management

Qualtrics is a leader in experience management, but tracking misconfigurations can lead to inaccurate data and unreliable insights. With Trackingplan, you can automatically monitor and validate your Qualtrics setup, ensuring that survey data is captured correctly and on time. Real-time alerts and proactive error detection help you maintain high-quality data.

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COMMON PROBLEMS

Most common mistakes when using Qualtrics

Survey Completion Not Tracked

Challenge: Survey completions are not properly tracked or recorded.

Impact: This results in incomplete data, which affects the accuracy of insights and decision-making, potentially leading to missed opportunities for customer feedback analysis and campaign optimization.

Incorrect Survey Sampling

Challenge: Surveys are sent to the wrong audience or sample.

Impact: This leads to biased or unrepresentative feedback, skewing results and potentially leading to inaccurate conclusions about customer preferences or behaviors.

Missing or Incorrect UTM Parameters

Challenge: UTM tags are not properly configured for campaign tracking.

Impact: This results in incorrect attribution of campaign performance data, making it difficult to assess the true effectiveness of marketing efforts and impacting decision-making for future campaigns.

Improper Survey Logic Configuration

Challenge: Conditional logic is misconfigured, leading to survey errors.

Impact: This results in inaccurate survey data, incomplete user responses, and a distorted understanding of customer opinions, affecting the quality of insights derived from the survey.

Incomplete Cross-platform Tracking

Challenge: User actions are not tracked consistently across devices.

Impact: This leads to fragmented data, preventing a full understanding of the user journey and making it difficult to accurately analyze user behavior and optimize campaigns across multiple touchpoints.

Automatic Survey Completion Tracking

Ensure that all survey completions are properly tracked for reliable insights.

Real-time UTM Parameter Validation

Validate UTM tagging to ensure accurate campaign attribution across platforms.

Cross-device Survey Tracking

Track user interactions consistently across devices for a complete data set.

Instant Alerts for Survey Logic Errors

Receive immediate alerts if there are issues with your survey logic or triggers.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Qualtrics

Trackingplan helps you maintain accurate and consistent Qualtrics survey data through real-time monitoring and automatic validation, ensuring that all important actions are tracked correctly.

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Support

Frequently asked questions about Qualtrics

How can I verify that Qualtrics surveys are properly tagged and tracked?

Trackingplan validates the presence and correctness of your tracking tags within Qualtrics surveys, ensuring data is captured for every user interaction and completion.

Can Trackingplan detect problems with embedded surveys affecting data accuracy?

Yes, embedded surveys can suffer from loading or scripting issues. Trackingplan monitors these elements to detect failures or delays that might affect survey data capture.

How do I ensure UTM parameters are preserved across Qualtrics?

Trackingplan checks that UTM parameters persist throughout survey navigation, preventing loss of campaign attribution data critical for marketing analysis.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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See everything. Miss nothing. Let automation flag issues before they cost you.

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