Challenge: Improper installation of Dynamic Yield scripts on your website.
Impact: Leads to missing or incomplete data collection, affecting personalization and analytics.
Challenge: Inconsistencies between Dynamic Yield data and other analytics platforms.
Impact: Results in confusion and misinformed decision-making due to conflicting data.
Challenge: Incorrect setup of campaign targeting rules.
Impact: Causes campaigns to display to unintended audiences or not at all.
Challenge: Using incorrect syntax for event tracking, especially when integrating with analytics platforms like Google Analytics.
Impact: Leads to events not being recorded properly, affecting data accuracy.
Challenge: Not following best practices for site performance when using Dynamic Yield.
Impact: Can slow down website performance, negatively impacting user experience.
Continuously checks the correct installation and functioning of Dynamic Yield scripts across your website.
Compares data between Dynamic Yield and other analytics platforms to identify discrepancies and ensure consistency.
Validates campaign targeting rules to ensure they are set up correctly and reaching the intended audience.
Monitors event tracking syntax and implementation to ensure accurate data collection across platforms.
Discrepancies can arise from implementation errors in either Dynamic Yield or your analytics platform, such as mismatched event tracking or delayed data syncing. Trackingplan monitors both systems to identify and help you resolve these inconsistencies.
Trackingplan validates your Dynamic Yield campaign targeting rules and audience definitions to ensure they are set up correctly, so your campaigns reach the intended users effectively.
Incorrect syntax or errors in event measurement code can prevent data from being sent to Google Analytics. Trackingplan monitors your event tracking to ensure proper implementation and alert you to issues.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation




