Avoid errors and improve data quality in Adobe Journey Optimizer
Broken or Missing Journey Triggers
Challenge: Events like purchases or form submissions fail to fire or contain incomplete data.
Impact: Prevents journeys from starting, resulting in missed engagement opportunities and reduced ROI.
Out-of-Sync Data Layer Events
Challenge: DataLayer updates happen after Adobe tags load, especially in SPAs or hybrid apps.
Impact: Key behaviors go untracked, leading to incomplete or misaligned journey decisions.
Misaligned Segments and Journey Conditions
Challenge: User attributes used for journey qualification (like product interest or location) are not reliably captured.
Impact: Leads to users receiving irrelevant messages or being excluded from key communications.
Delayed Detection of Tracking Breakages
Challenge: Without proactive monitoring, data errors often go unnoticed until journeys underperform.
Impact: Teams waste time diagnosing problems manually, often after damage is done.
Data Governance Gaps Across Channels
Challenge: Multiple teams managing web, email, and mobile journeys often use inconsistent naming or tagging.
Impact: Increases risk of attribution errors and makes optimization across channels nearly impossible.
End-to-End Journey Trigger Validation
Ensure your key journey triggers fire with the correct payload, across all platforms.
Cross-Channel Tag Consistency Checks
Detect inconsistencies in tag or event naming across mobile, email, and web to preserve segment accuracy.
Proactive Alerts for Silent Errors
Get notified the moment a journey-activating event is missing, malformed, or misfired.
Privacy-Safe Data Monitoring
Validate journey-critical data in real time without accessing Adobe Journey Optimizer or user-level data.
Why aren’t my customer journeys starting?
Journeys in Adobe Journey Optimizer are triggered by specific event conditions—like a purchase event or a certain UTM campaigns. If these triggers are missing or misconfigured, the journey won’t start. Trackingplan monitors these key triggers and alerts you immediately if any are missing or not working as expected.
How can I ensure events are aligned across mobile, web, and email?
Disjointed event names or inconsistent parameters can prevent Adobe Journey Optimizer from personalizing effectively. Trackingplan validates events across platforms to ensure that the same action (e.g., a signup or purchase) is recognized consistently, enabling accurate segmentation and seamless journey orchestration.
What causes delayed or misfired messages in Adobe Journey Optimizer?
Delayed or misfired messages are often caused by malformed events, missing attributes, or latency in data collection. Trackingplan surfaces these issues immediately, helping you pinpoint the cause and fix it before your campaign metrics suffer.
How does Trackingplan help with data compliance in Adobe tools?
Compliance requires constant validation that no personal data (PII) is being collected or shared improperly. Trackingplan audits your events and parameters to ensure GDPR, CCPA, and other regulatory requirements are met, and that privacy settings are being respected across your stack.
Still have questions?
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Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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