Avoid errors and improve data quality in Adobe Journey Optimizer

Why aren’t my customer journeys starting?

Journeys in Adobe Journey Optimizer are triggered by specific event conditions—like a purchase event or a certain UTM campaigns. If these triggers are missing or misconfigured, the journey won’t start. Trackingplan monitors these key triggers and alerts you immediately if any are missing or not working as expected.

How can I ensure events are aligned across mobile, web, and email?

Disjointed event names or inconsistent parameters can prevent Adobe Journey Optimizer from personalizing effectively. Trackingplan validates events across platforms to ensure that the same action (e.g., a signup or purchase) is recognized consistently, enabling accurate segmentation and seamless journey orchestration.

What causes delayed or misfired messages in Adobe Journey Optimizer?

Delayed or misfired messages are often caused by malformed events, missing attributes, or latency in data collection. Trackingplan surfaces these issues immediately, helping you pinpoint the cause and fix it before your campaign metrics suffer.

How does Trackingplan help with data compliance in Adobe tools?

Compliance requires constant validation that no personal data (PII) is being collected or shared improperly. Trackingplan audits your events and parameters to ensure GDPR, CCPA, and other regulatory requirements are met, and that privacy settings are being respected across your stack.