Avoid errors and improve data quality in Yottaa

Why are some events missing after optimizing with Yottaa?

Yottaa optimizations may defer or block tag execution to improve performance, which can cause some events not to fire. Trackingplan detects these issues and alerts you in real time, allowing you to balance performance improvements with reliable tracking.

What if Yottaa breaks my ecommerce tracking?

Trackingplan validates your entire ecommerce dataLayer and event firing to ensure all key ecommerce events are populated and triggered correctly, even after Yottaa optimizations. This helps maintain data fidelity for revenue and conversion analytics.

Can Yottaa optimizations impact data consistency across GA4 or Meta Pixel?

Yes, and Trackingplan helps detect when events stop firing or parameters go missing due to Yottaa’s optimizations. It alerts you to inconsistencies affecting your GA4 or Meta Pixel data so you can promptly address them.

How do I avoid silent tracking failures after deploying performance updates?

By using Trackingplan’s automated monitoring before and after deploying updates, you can validate every tracking element without manual QA. This ensures you catch silent failures early and maintain continuous, accurate data collection.