Adobe Marketo is a marketing automation software that helps businesses to streamline their marketing processes and improve their overall marketing performance. It is a cloud-based platform that offers a range of features such as lead management, email marketing, social media marketing, analytics, and more.
With Marketo, businesses can create and manage targeted campaigns across multiple channels, including email, social media, and mobile. The platform also provides advanced lead scoring and nurturing capabilities, allowing businesses to identify and prioritize their most valuable leads.
Marketo's analytics and reporting tools provide businesses with real-time insights into their marketing performance, allowing them to make data-driven decisions and optimize their campaigns for better results. The platform also integrates with a range of third-party tools and services, making it easy for businesses to connect their marketing efforts with other parts of their organization.
Adobe Marketo & Trackingplan
Trackingplan automatically connects all the customer data that your apps and websites are already sending to all of your third-party integrations in just one dashboard to provide you with powerful cross-service insights while saving your company hours of work, infrastructure, and dedicated data teams.That's why you don’t need to give us private access to none of your data destinations. And that's why it supports any provider, including the ones that don't have an API, or even your in-house analytics systems.
Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.