
Challenge: Trigger events are tied to specific actions like “user signed up” or “form completed,” but the underlying event never fires.
Impact: Automations fail silently, and leads or alerts are lost.
Challenge: Small changes in event names (e.g., signup_completed → sign_up_done) aren’t reflected in Zapier.
Impact: Zaps stop working, and no one is notified.
Challenge: Developers change the event structure without informing marketers or ops teams.
Impact: Zaps can’t map fields, fail to trigger, or send incomplete data to the destination.
Challenge: Events fire correctly in staging but are broken or missing in production.
Impact: Testing passes, but live automations fail without warning.
Challenge: Zapier logs show that a trigger was missed, but not why.
Impact: Teams waste hours digging into code or relying on guesswork to fix tracking issues.
Confirms that key events tied to Zaps are firing across all environments and versions.
Detects changes in event structure (e.g., missing fields or renamed parameters) that could break Zaps.
Ensures event names remain standardized—even across different teams or tools—avoiding accidental renaming.
Notifies you the moment a trigger event fails or a payload doesn’t match the expected format.
Zap triggers can fail for several reasons—such as the event never being sent, the data payload being malformed, or the integration not recognizing the event due to schema mismatches or unexpected values. Trackingplan helps you get to the root of the problem quickly by monitoring whether the event was actually sent, whether it reached Zapier, and whether its structure matched what the Zap expects. You get complete visibility into the data journey—from your website or app all the way to Zapier—so you can identify if the issue lies in the source, the format, or the integration itself. No more guessing or endless debugging.
One line of code or a renamed field can silently break automations—especially when no one is monitoring for these changes. Trackingplan continuously validates your tracking and integration setup, detecting even the smallest changes that could impact Zaps, alerts, or downstream workflows. If a developer removes a field, renames an event, or alters its format, Trackingplan immediately notifies your team before it causes a breakdown. This proactive monitoring ensures your automations remain reliable, even as your product evolves.
If a Zap suddenly stops working, it's often due to unnoticed changes in event names, properties, or structure. These kinds of changes can happen during a product update, a tracking refactor, or a platform migration. With Trackingplan, you get a complete changelog of all your events and properties—along with alerts whenever a tracked event is modified, added, or removed. This makes it easy to pinpoint exactly when and how your data flow changed, so you can resolve issues without having to dig through code or logs.
It’s common for different tools in your stack to show inconsistent data—whether due to filters, transformations, or data not being sent at all. Trackingplan compares event streams across all your platforms in real time—including Zapier, GA4, Segment, and others—so you can spot missing or mismatched events instantly. This ensures your automations, reports, and analytics are all running on consistent, trustworthy data. Instead of assuming everything is aligned, you’ll know it is.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation





