Avoid errors and improve data quality in Google Analytics Firebase

Digital Analytics

Google Analytics Firebase is a powerful tool for tracking user behavior within your mobile app. However, common challenges such as misconfigured event tracking, incorrect user attribution, and missing data layers can affect the accuracy of your analytics. Trackingplan automates the monitoring and validation of your Google Analytics Firebase setup to ensure proper tracking, attribution, and data flow, helping you avoid these issues.

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COMMON PROBLEMS

Most common mistakes when using Google Analytics Firebase

Improper Event Tracking

Challenge: Key user actions are not tracked or events are misnamed.

Impact: Causes critical data gaps, leading to inaccurate user insights and making it difficult to optimize the user experience or measure campaign effectiveness.

Incorrect Attribution Setup

Challenge: Misconfigurations in user attribution or incorrect event linking.

Impact: Skews reports, leading to inefficient campaign decisions and inaccurate performance analysis.

Missing Data Layer Variables

Challenge: The data layer is not properly configured, causing key Firebase user interaction data or context to be missed.

Impact: Results in incomplete tracking and limits the ability to analyze user behavior and engagement accurately.

Lack of Cross-Platform Tracking

Challenge: User behavior across platforms (app and web) is not tracked properly.

Impact: Creates fragmented insights into app and web interactions, making it difficult to analyze the full customer journey and optimize cross-platform experiences.

No Real-Time Monitoring

Challenge: Real-time alerts and monitoring are not in place.

Impact: Delays in issue detection, making it harder to respond to tracking problems quickly and maintain accurate, up-to-date data.

Automated Event Validation

Ensures your app’s events are accurately tracked, with no data gaps.

Cross-Platform Attribution Accuracy

Validates that user interactions across both app and web are tracked and attributed correctly.

Real-Time Monitoring

Provides real-time alerts to detect and fix issues in Firebase data tracking as they happen.

Data Layer Integrity

Ensures that all required variables are included and firing correctly within your Firebase setup.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Google Analytics Firebase

Trackingplan automates Firebase tracking validation to ensure proper data collection and attribution.

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Support

Frequently asked questions about Google Analytics Firebase

How do I ensure all events are properly tracked in Firebase?

Ensure that event parameters are implemented correctly and that tracking is continuously validated. Trackingplan automates this validation, catching discrepancies early and ensuring event consistency.

How do I fix missing attribution in Firebase?

Attribution problems usually stem from misconfigured models or incomplete data layer setups. Trackingplan validates your attribution settings to ensure accurate cross-platform tracking.

Can Trackingplan help with monitoring Firebase in real-time?

Yes, Trackingplan provides live monitoring and alerts to detect and resolve tracking issues immediately, keeping your Firebase data reliable.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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