Challenge: Misconfigured tracking links or missing parameters cause attribution to be assigned incorrectly.
Impact: Incorrect affiliate commissions and ineffective partnership management.
Challenge: Poor tracking setup can result in missed clicks or conversions.
Impact: Loss of revenue opportunities and incorrect performance reporting.
Challenge: Varying UTM parameters or inconsistent click tracking settings.
Impact: Attribution errors and fragmented campaign data.
Challenge: Invalid or fraudulent clicks go undetected.
Impact: Wasted marketing spend on low-quality traffic.
Challenge: Delays in tracking or reporting can lead to missed insights.
Impact: Late decision-making and inefficient campaign optimizations.
Track affiliate clicks and conversions in real time to ensure accurate attribution and timely reporting.
Ensure that all conversions, including clicks, sign-ups, and purchases, are properly tracked and reported.
Validate UTM parameters and tracking settings to ensure campaign data integrity and prevent attribution errors.
Monitor and detect any fraudulent or invalid clicks to safeguard marketing spend and ensure campaign integrity.
Affiliate tracking relies on correct link structures and timely event firing. Trackingplan monitors both in real time, alerting you to any breakage or misconfiguration that could cause lost or misattributed commissions.
Conversion tracking can silently fail due to missing tags, incorrect placements, or broken logic. Trackingplan continuously audits your setup to verify that every valid user action is captured and correctly attributed in Awin.
Inconsistent or malformed UTM parameters can lead to inaccurate traffic attribution. Trackingplan enforces tagging consistency across your affiliate and paid campaigns, detecting typos, omissions, and misalignments before they impact performance tracking.
Timely reporting is critical in affiliate marketing. Trackingplan ensures that all tracking events tied to Awin are firing as expected, providing real-time confirmation so you can act on up-to-date performance data.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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