Avoid errors and improve data quality in Awin

Awin is a global affiliate marketing platform that enables businesses to track and manage affiliate partnerships. However, tracking issues, such as missing clicks, conversion errors, or incorrect affiliate attribution, can lead to wasted marketing efforts and unoptimized spend. Trackingplan ensures that Awin campaigns are accurately tracked by validating the data in real time, identifying issues, and offering solutions before they impact performance.
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COMMON PROBLEMS

Most common mistakes when using Awin

Incorrect Affiliate Attribution

Challenge: Misconfigured tracking links or missing parameters cause attribution to be assigned incorrectly.

Impact: Incorrect affiliate commissions and ineffective partnership management.

Missed Clicks or Conversions

Challenge: Poor tracking setup can result in missed clicks or conversions.

Impact: Loss of revenue opportunities and incorrect performance reporting.

Inconsistent Campaign Parameters

Challenge: Varying UTM parameters or inconsistent click tracking settings.

Impact: Attribution errors and fragmented campaign data.

Tracking Fraud or Invalid Clicks

Challenge: Invalid or fraudulent clicks go undetected.

Impact: Wasted marketing spend on low-quality traffic.

Delayed or Inaccurate Reporting

Challenge: Delays in tracking or reporting can lead to missed insights.

Impact: Late decision-making and inefficient campaign optimizations.

Real-Time Affiliate Attribution Monitoring

Track affiliate clicks and conversions in real time to ensure accurate attribution and timely reporting.

Automated Conversion Tracking Checks

Ensure that all conversions, including clicks, sign-ups, and purchases, are properly tracked and reported.

UTM and Tracking Parameter Consistency

Validate UTM parameters and tracking settings to ensure campaign data integrity and prevent attribution errors.

Detection of Invalid Clicks

Monitor and detect any fraudulent or invalid clicks to safeguard marketing spend and ensure campaign integrity.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Awin

Trackingplan provides real-time tracking validation for your Awin affiliate campaigns, ensuring your data is accurate, complete, and actionable.
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Frequently asked questions about Awin

Why is my Awin affiliate attribution incorrect?

Affiliate tracking relies on correct link structures and timely event firing. Trackingplan monitors both in real time, alerting you to any breakage or misconfiguration that could cause lost or misattributed commissions.

How do I ensure all conversions are tracked in Awin?

Conversion tracking can silently fail due to missing tags, incorrect placements, or broken logic. Trackingplan continuously audits your setup to verify that every valid user action is captured and correctly attributed in Awin.

How can I maintain consistent UTM parameters across campaigns?

Inconsistent or malformed UTM parameters can lead to inaccurate traffic attribution. Trackingplan enforces tagging consistency across your affiliate and paid campaigns, detecting typos, omissions, and misalignments before they impact performance tracking.

Why is my reporting delayed?

Timely reporting is critical in affiliate marketing. Trackingplan ensures that all tracking events tied to Awin are firing as expected, providing real-time confirmation so you can act on up-to-date performance data.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging
See everything. Miss nothing. Let automation flag issues before they cost you.
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