.png)
Challenge: Incorrectly configured affiliate tracking tags prevent the proper recording of sales and leads.
Impact: Results in missed commissions and inaccurate performance metrics.
Challenge: Conversions may not be recorded if the tracking pixels or tags fail to fire.
Impact: Leads to inaccurate reporting and missed optimization opportunities.
Challenge: Payment tracking tags may be configured incorrectly, leading to erroneous data about commissions and payouts.
Impact: Causes discrepancies in payment reports and poor affiliate relationships.
Challenge: Old or broken affiliate links cause misreporting and lost sales.
Impact: Missing or inaccurate conversion data.
Challenge: Attribution models may not align with the actual conversion flow.
Impact: Distorts performance analysis and makes ROI measurement difficult.
Automatically checks that all affiliate links and tracking tags are firing as expected.
Validates conversion events, ensuring that all sales and leads are tracked accurately.
Monitors payment tags to ensure commission calculations are accurate and reliable.
Ensures that TradeTracker data aligns with other analytics tools, providing a complete view of your affiliate performance.
Trade Tracker relies on accurate event firing and conversion tagging to attribute sales properly. Trackingplan monitors affiliate tracking pixels and event data to detect missing or misconfigured tags that could cause lost commissions or attribution errors.
Yes, Trackingplan compares event data against your Trade Tracker specifications, highlighting mismatches or missing parameters that could cause attribution discrepancies, helping you maintain accurate affiliate tracking and reporting.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation


