Avoid errors and improve data quality in Branch

Digital Advertising

Branch is a leading deep-linking and mobile attribution platform that helps businesses improve user experiences and track the performance of their mobile apps. However, ensuring accurate attribution and avoiding tracking issues can be complex when trying to unify data across multiple channels and platforms. Trackingplan helps by automating tracking validation for Branch campaigns, preventing common issues that can affect mobile attribution.

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COMMON PROBLEMS

Most common mistakes when using Branch

Broken or Misconfigured Deep Links

Challenge: Improper or broken deep links can lead users to the wrong landing pages or fail to open the app.

Impact: Lost users and poor user experience.

Attribution Mismatches

Challenge: Incorrect attribution of mobile app installs or user actions.

Impact: Inaccurate marketing insights and poor campaign optimization.

Failure to Track All Touchpoints

Challenge: Not tracking user interactions across all touchpoints, such as within the app or between devices.

Impact: Incomplete attribution data and poor targeting.

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Incorrect Mobile Campaign Tracking Setup

Challenge: Incorrect or missing tags in mobile campaigns.

Impact: Missed performance insights and incomplete reporting.

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Data Discrepancies Between Platforms

Challenge: Discrepancies between Branch and other analytics platforms.

Impact: Conflicting insights leading to inefficiency in campaign optimization.

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Deep Link Validation

Automatically check that your deep links are working properly, leading users to the right pages within your app.

Attribution Monitoring

Validate attribution across all platforms, ensuring that Branch correctly tracks installs and user actions from each marketing campaign.

Comprehensive Touchpoint Tracking

Ensure that every user interaction, whether within your app or across devices, is properly tracked for consistent attribution.

Campaign Tagging Setup Validation

Verify that your campaign tags are properly set up, reducing the risk of data loss or misattribution.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Branch

Trackingplan ensures that your Branch campaigns are tracked accurately, automatically identifying errors and offering real-time insights into your mobile attribution and deep linking setup.

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Support

Frequently asked questions about Branch

How do I fix attribution mismatches in Branch?

Incorrect attribution can skew your campaign ROI. Trackingplan validates your Branch setup to confirm that installs and post-install events are tied back to the right campaigns and sources, eliminating guesswork and improving accuracy.

Why does my data differ between Branch and Google Analytics?

Mismatched event counts and attribution in Branch vs. GA are common pain points. Trackingplan identifies discrepancies between platforms, helping you reconcile differences in metrics, attribution models, or tracking logic.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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