
Challenge: Missing or incorrect ad event tracking for installs, clicks, or impressions.
Impact: Inaccurate ad performance insights and missed revenue opportunities.
Challenge: Incorrect attribution of ad installs or in-app events.
Impact: Misleading performance data and inefficient ad spend.
Challenge: Not tracking key in-app events like purchases or level completions.
Impact: Gaps in user engagement and monetization insights.
Challenge: Incorrectly configured ad tags.
Impact: Missing or incorrect ad data, leading to poor optimization.
Challenge: Conflicting data between Chartboost and other analytics platforms.
Impact: Inconsistent reporting and decision-making errors.
Track and validate key ad events, including installs, impressions, and clicks, for accurate reporting.
Ensure that installs and in-app events are attributed correctly across Chartboost and other platforms.
Automatically validate your ad tag setup to ensure accurate data capture for performance analysis.
Monitor and resolve discrepancies between Chartboost and other analytics platforms, ensuring consistency in your data.
Trackingplan actively monitors and verifies that all advertising events—such as installs, impressions, and clicks—are consistently and accurately sent. Any configuration errors, delays in tag firing, or implementation issues are detected immediately, allowing you to fix the problem before it impacts your reporting and campaign performance.
Accurate attribution is crucial to understanding the return on investment for your campaigns. Trackingplan meticulously reviews your Chartboost data and compares it with other platforms (such as Google Analytics or your CRM) to identify any mismatches in attribution. With this validation, you can adjust parameters to ensure every conversion is correctly associated with its source, eliminating erroneous data and optimizing your ad spend.
Tracking in-app events is essential to understanding user behavior. Trackingplan monitors in real time that every interaction—from sign-up to conversion—is captured as expected. Any inconsistencies or errors in event setup are immediately detected, enabling you to intervene and guarantee your metrics accurately reflect user activity.
Issues with tag configuration can prevent the capture of critical data. Trackingplan performs continuous audits of your Chartboost tag implementations to identify duplicate tags, misconfigurations, or tags firing at the wrong times. By receiving detailed alerts, you can make precise adjustments to ensure every tag functions properly and your advertising data remains reliable.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation





