Avoid errors and improve data quality in Cloudinary

Cloudinary is a media management platform that helps businesses optimize, store, and deliver media assets. Ensuring that media events are accurately tracked, especially regarding performance and user interactions with assets, is critical for optimization and ROI analysis. Trackingplan validates Cloudinary events and ensures accurate media performance data.
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COMMON PROBLEMS

Most common mistakes when using Cloudinary

Incorrect Image and Video Tracking

Challenge: Missing or incorrect tracking for image and video assets.

Impact: Gaps in performance and asset interaction insights.

Failure to Track Asset Deliveries

Challenge: Missing data on how assets are delivered across different devices and platforms.

Impact: Incomplete understanding of media performance and optimization opportunities.

Incorrect Event Attribution for Media Interactions

Challenge: Mismatched attribution of media interactions to campaigns or user actions.

Impact: Inaccurate reporting and campaign optimization.

Improper Asset Optimization Tracking

Challenge: Missing or inaccurate tracking for media optimization events, such as format or quality adjustments.

Impact: Inefficient media management and poor user experience.

Media Performance Data Discrepancies

Challenge: Discrepancies in media performance data between Cloudinary and other platforms.

Impact: Conflicting insights and inefficient decision-making.

Media Tracking Validation

Track and validate images, videos, and other media assets to ensure accurate performance data.

Asset Delivery Tracking

Monitor and validate media delivery across devices and platforms, ensuring consistency in data.

Event Attribution Monitoring

Ensure correct attribution of media interactions to campaigns or user actions.

Cross-Platform Media Data Validation

Ensure that media performance data is consistent between Cloudinary and other platforms.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Cloudinary

Trackingplan ensures that Cloudinary events, such as media tracking, delivery, and optimization, are validated, providing a complete view of your media performance and interactions.
Support

Frequently asked questions about Cloudinary

Why are my Cloudinary media assets not being tracked correctly?

Trackingplan guarantees that every Cloudinary media-related event—whether images, videos, or rich content—is accurately tracked across all your platforms. It continuously audits your tracking setup to identify any missing or misfired events, so you can trust that every media interaction is recorded for reliable and actionable insights.

Why is my Cloudinary media attribution incorrect?

Attribution errors can skew your campaign analysis and marketing decisions. Trackingplan cross-verifies Cloudinary media event data to ensure interactions are correctly attributed to the right campaigns or user actions. This prevents misattribution, empowering you to optimize your marketing spend with confidence.

How can I track Cloudinary media optimization events effectively?

From quality adjustments to format changes and delivery optimizations, Trackingplan captures all Cloudinary media optimization events accurately. This enables you to measure the true impact of your optimization efforts and refine your media strategy with data you can trust.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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