Challenge: Missing or incorrect tracking for image and video assets.
Impact: Gaps in performance and asset interaction insights.
Challenge: Missing data on how assets are delivered across different devices and platforms.
Impact: Incomplete understanding of media performance and optimization opportunities.
Challenge: Mismatched attribution of media interactions to campaigns or user actions.
Impact: Inaccurate reporting and campaign optimization.
Challenge: Missing or inaccurate tracking for media optimization events, such as format or quality adjustments.
Impact: Inefficient media management and poor user experience.
Challenge: Discrepancies in media performance data between Cloudinary and other platforms.
Impact: Conflicting insights and inefficient decision-making.
Track and validate images, videos, and other media assets to ensure accurate performance data.
Monitor and validate media delivery across devices and platforms, ensuring consistency in data.
Ensure correct attribution of media interactions to campaigns or user actions.
Ensure that media performance data is consistent between Cloudinary and other platforms.
Trackingplan guarantees that every Cloudinary media-related event—whether images, videos, or rich content—is accurately tracked across all your platforms. It continuously audits your tracking setup to identify any missing or misfired events, so you can trust that every media interaction is recorded for reliable and actionable insights.
Attribution errors can skew your campaign analysis and marketing decisions. Trackingplan cross-verifies Cloudinary media event data to ensure interactions are correctly attributed to the right campaigns or user actions. This prevents misattribution, empowering you to optimize your marketing spend with confidence.
From quality adjustments to format changes and delivery optimizations, Trackingplan captures all Cloudinary media optimization events accurately. This enables you to measure the true impact of your optimization efforts and refine your media strategy with data you can trust.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation




