Challenge: Not tracking key user interactions, such as app installs or push notifications.
Impact: Gaps in customer engagement data and incomplete segmentation.
Challenge: Incorrect attribution between Braze and other platforms.
Impact: Misleading insights and inaccurate campaign performance data.
Challenge: Missing or improperly configured tags for campaigns or events.
Impact: Inaccurate reporting and missed engagement opportunities.
Challenge: Inaccurate or incomplete user segmentation for targeting.
Impact: Missed opportunities to send the right message to the right user.
Challenge: Issues with integrating Braze data with other platforms like Google Analytics or CRM systems.
Impact: Inconsistent or missing data between platforms.
Track key user interactions and ensure that all events are firing correctly for accurate customer engagement data.
Monitor attribution across Braze and other platforms to ensure that all actions are properly assigned to the correct campaigns.
Automatically verify that your Braze tags are correctly configured for accurate tracking and reporting.
Ensure that your segmentation setup is optimized to target users based on accurate and complete data.
Event tracking is the foundation of effective personalization. Trackingplan continuously monitors your Braze setup to confirm that every key event—such as email opens, app launches, and purchases—is being correctly fired and logged.
Cross-platform attribution issues can lead to fragmented user profiles. Trackingplan validates your entire data flow, ensuring that Braze events match those recorded in tools like GA or your CRM for unified insights.
Trackingplan checks for data consistency across your customer engagement stack. It identifies mismatched conversion counts, timing differences, or missing events, helping you align Braze reports with external analytics tools.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
