Avoid errors and improve data quality in Braze

Experience Management

Braze is a customer engagement platform that enables businesses to create personalized marketing campaigns. However, ensuring that your Braze data is accurate and consistently tracked across all campaigns can be challenging. Trackingplan helps streamline this process by validating your Braze campaign tags, events, and customer data in real time.

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COMMON PROBLEMS

Most common mistakes when using Braze

Missing or Incorrect Event Tracking

Challenge: Not tracking key user interactions, such as app installs or push notifications.

Impact: Gaps in customer engagement data and incomplete segmentation.

Attribution Errors

Challenge: Incorrect attribution between Braze and other platforms.

Impact: Misleading insights and inaccurate campaign performance data.

Tagging Setup Issues

Challenge: Missing or improperly configured tags for campaigns or events.

Impact: Inaccurate reporting and missed engagement opportunities.

Inefficient Segmentation

Challenge: Inaccurate or incomplete user segmentation for targeting.

Impact: Missed opportunities to send the right message to the right user.

Integration Problems

Challenge: Issues with integrating Braze data with other platforms like Google Analytics or CRM systems.

Impact: Inconsistent or missing data between platforms.

Event Tracking Validation

Track key user interactions and ensure that all events are firing correctly for accurate customer engagement data.

Cross-Platform Attribution

Monitor attribution across Braze and other platforms to ensure that all actions are properly assigned to the correct campaigns.

Tagging Setup Checks

Automatically verify that your Braze tags are correctly configured for accurate tracking and reporting.

Advanced Segmentation Monitoring

Ensure that your segmentation setup is optimized to target users based on accurate and complete data.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Braze

Trackingplan helps you ensure that your Braze campaigns are properly configured and validated, offering real-time monitoring and insights to prevent data discrepancies and optimize user engagement.

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Support

Frequently asked questions about Braze

Why aren’t my Braze events firing correctly?

Event tracking is the foundation of effective personalization. Trackingplan continuously monitors your Braze setup to confirm that every key event—such as email opens, app launches, and purchases—is being correctly fired and logged.

How do I fix attribution issues between Braze and other platforms?

Cross-platform attribution issues can lead to fragmented user profiles. Trackingplan validates your entire data flow, ensuring that Braze events match those recorded in tools like GA or your CRM for unified insights.

Why are my campaign reports in Braze different from those in Google Analytics?

Trackingplan checks for data consistency across your customer engagement stack. It identifies mismatched conversion counts, timing differences, or missing events, helping you align Braze reports with external analytics tools.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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