Avoid errors and improve data quality in Medallia

Experience Management

Medallia is a customer experience management platform that helps businesses collect feedback across various touchpoints. Ensuring that feedback is captured and analyzed accurately is essential for improving customer experiences. Trackingplan ensures your Medallia implementation is running smoothly, with automated validation and data tracking to ensure quality insights.

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COMMON PROBLEMS

Most common mistakes when using Medallia

Incorrect Feedback Collection Configuration

Challenge: If your feedback forms or surveys aren't set up correctly, it can lead to incomplete or inaccurate data being collected from your users.

Impact: When feedback collection is misconfigured, you might miss out on valuable insights or receive responses that don't accurately reflect user opinions and experiences. This can hinder your ability to understand customer needs and make informed decisions about product development or service improvements.

Poor Integration with Other Platforms

Challenge: When Medallia doesn't integrate smoothly with your other platforms, it can create silos of data and lead to fragmented insights about your customers.

Impact: If your customer experience data isn't flowing seamlessly between Medallia and your other systems, you'll likely get an incomplete and disjointed view of your customers. This can make it difficult to get a holistic understanding of their journey and identify key areas for improvement across all touchpoints.

Inaccurate Attribution of Customer Feedback

Challenge: If you don't correctly link customer feedback to the specific campaigns, events, or interactions that prompted it, you can end up with skewed insights.

Impact: When feedback isn't properly attributed, you might misinterpret which aspects of your marketing efforts or customer journey are driving positive or negative responses. This can lead to incorrect conclusions about what's working well and what needs improvement, potentially guiding your decisions in the wrong direction.

Lack of Real-Time Data Monitoring

Challenge: If you're not monitoring customer feedback as it comes in, you might miss timely insights that could be crucial for making immediate improvements to the customer experience.

Impact: Without real-time monitoring, you might not be aware of urgent issues or trends in customer sentiment until it's too late to take immediate action. This can lead to delayed responses, missed opportunities to address concerns promptly, and potentially a negative impact on overall customer satisfaction.

Inconsistent Feedback Channels

Challenge: If you gather feedback through various channels that aren't properly connected, it can lead to inconsistencies in the data you collect.

Impact: When your feedback channels aren't integrated, you might end up with data that's hard to compare and analyze holistically. This can make it difficult to get a unified view of customer sentiment and identify overarching trends or issues that span across different touchpoints.

Feedback Collection Validation

Ensures that all customer feedback forms and surveys are configured correctly to capture accurate data.

Cross-Platform Integration Checks

Validates the integration between Medallia and other customer experience or marketing platforms to ensure consistency across touchpoints.

Attribution Accuracy

Checks the attribution of feedback to the correct campaigns or events to ensure accurate insights.

Real-Time Data Monitoring

Provides real-time feedback tracking and monitoring, alerting you to any issues as soon as they arise.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Medallia

Trackingplan automates Medallia’s feedback tracking and validates the integration with other platforms for consistent, real-time insights.

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Support

Frequently asked questions about Medallia

Does Trackingplan validate data integration between Medallia and other platforms?

Yes, Trackingplan monitors the data flow between Medallia and connected platforms such as CRMs or analytics tools, ensuring seamless integration. This guarantees consistency of customer experience data across your tech stack.

Can Trackingplan help me accurately attribute customer feedback?

Trackingplan ensures that feedback data is correctly linked to the relevant marketing campaigns or customer interactions. This precise attribution enables more actionable insights to improve customer satisfaction and tailor future campaigns.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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