Challenge: Conversion tracking is missing or incorrectly configured.
Impact: Leads to inaccurate campaign performance data, making it difficult to assess ROI and optimize future campaigns.
Challenge: Not all relevant keywords are tracked consistently.
Impact: Results in missed opportunities for optimization, limiting the ability to refine campaigns and improve overall performance.
Challenge: UTM parameters are not included in campaign links.
Impact: Leads to fragmented data in Google Analytics, making it difficult to accurately track and analyze campaign performance.
Challenge: Budget adjustments are made manually without automation or data-driven insights.
Impact: Can lead to inefficient spending and missed opportunities for optimization, impacting overall campaign performance and ROI.
Challenge: Attribution models are misconfigured or not aligned with the customer journey.
Impact: Leads to skewed insights and improper allocation of ad spend, reducing the effectiveness of marketing efforts.
Ensures conversions are accurately tracked and reported in Search Ads 360.
Monitors keyword tracking to ensure all keywords are correctly tracked and optimized.
Alerts you immediately if there are any issues with UTM parameters or other tracking configurations.
Validates your attribution settings to ensure accurate measurement of search campaign performance.
Accurate tracking requires correct tagging, consistent UTM parameters, and ongoing monitoring. Trackingplan automates these checks to ensure your Search Ads 360 campaigns report reliably.
Yes, Trackingplan validates your attribution models and campaign setups to make sure conversions and touchpoints are correctly attributed.
Trackingplan cross-checks data across platforms, helping you identify and resolve discrepancies quickly for cleaner, more trustworthy reporting.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
