Avoid errors and improve data quality in Google Search Ads 360

Digital Advertising

Google Search Ads 360 allows marketers to manage search campaigns across multiple engines. However, ensuring proper tracking of search impressions, clicks, and conversions is crucial for accurate reporting and optimization. Trackingplan automates the monitoring and validation of your Search Ads 360 configuration, so you can be confident your data is correctly reported.

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COMMON PROBLEMS

Most common mistakes when using Google Search Ads 360

Improper Conversion Tracking

Challenge: Conversion tracking is missing or incorrectly configured.

Impact: Leads to inaccurate campaign performance data, making it difficult to assess ROI and optimize future campaigns.

Inconsistent Keyword Tracking

Challenge: Not all relevant keywords are tracked consistently.

Impact: Results in missed opportunities for optimization, limiting the ability to refine campaigns and improve overall performance.

Missing UTM Parameters

Challenge: UTM parameters are not included in campaign links.

Impact: Leads to fragmented data in Google Analytics, making it difficult to accurately track and analyze campaign performance.

Manual Budget Adjustments

Challenge: Budget adjustments are made manually without automation or data-driven insights.

Impact: Can lead to inefficient spending and missed opportunities for optimization, impacting overall campaign performance and ROI.

Incorrect Attribution Models

Challenge: Attribution models are misconfigured or not aligned with the customer journey.

Impact: Leads to skewed insights and improper allocation of ad spend, reducing the effectiveness of marketing efforts.

Automated Conversion Tracking Validation

Ensures conversions are accurately tracked and reported in Search Ads 360.

Keyword Tracking Accuracy

Monitors keyword tracking to ensure all keywords are correctly tracked and optimized.

Real-Time Error Detection

Alerts you immediately if there are any issues with UTM parameters or other tracking configurations.

Attribution Model Accuracy

Validates your attribution settings to ensure accurate measurement of search campaign performance.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Google Search Ads 360

Trackingplan integrates with Search Ads 360 to ensure proper tracking and attribution for all your campaigns.

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Support

Frequently asked questions about Google Search Ads 360

How can I ensure proper tracking for my Google Search Ads 360 campaigns?

Accurate tracking requires correct tagging, consistent UTM parameters, and ongoing monitoring. Trackingplan automates these checks to ensure your Search Ads 360 campaigns report reliably.

Can Trackingplan help with attribution issues in Google Search Ads 360?

Yes, Trackingplan validates your attribution models and campaign setups to make sure conversions and touchpoints are correctly attributed.

How can I fix data discrepancies between my Google Search Ads 360 account and analytics platforms?

Trackingplan cross-checks data across platforms, helping you identify and resolve discrepancies quickly for cleaner, more trustworthy reporting.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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