Avoid errors and improve data quality in Google Search Ads 360
Improper Conversion Tracking
Challenge: Conversion tracking is missing or incorrectly configured.
Impact: Leads to inaccurate campaign performance data, making it difficult to assess ROI and optimize future campaigns.
Inconsistent Keyword Tracking
Challenge: Not all relevant keywords are tracked consistently.
Impact: Results in missed opportunities for optimization, limiting the ability to refine campaigns and improve overall performance.
Missing UTM Parameters
Challenge: UTM parameters are not included in campaign links.
Impact: Leads to fragmented data in Google Analytics, making it difficult to accurately track and analyze campaign performance.
Manual Budget Adjustments
Challenge: Budget adjustments are made manually without automation or data-driven insights.
Impact: Can lead to inefficient spending and missed opportunities for optimization, impacting overall campaign performance and ROI.
Incorrect Attribution Models
Challenge: Attribution models are misconfigured or not aligned with the customer journey.
Impact: Leads to skewed insights and improper allocation of ad spend, reducing the effectiveness of marketing efforts.
Automated Conversion Tracking Validation
Ensures conversions are accurately tracked and reported in Search Ads 360.
Keyword Tracking Accuracy
Monitors keyword tracking to ensure all keywords are correctly tracked and optimized.
Real-Time Error Detection
Alerts you immediately if there are any issues with UTM parameters or other tracking configurations.
Attribution Model Accuracy
Validates your attribution settings to ensure accurate measurement of search campaign performance.
How can I ensure proper tracking for my Google Search Ads 360 campaigns?
Accurate tracking requires correct tagging, consistent UTM parameters, and ongoing monitoring. Trackingplan automates these checks to ensure your Search Ads 360 campaigns report reliably.
Can Trackingplan help with attribution issues in Google Search Ads 360?
Yes, Trackingplan validates your attribution models and campaign setups to make sure conversions and touchpoints are correctly attributed.
How can I fix data discrepancies between my Google Search Ads 360 account and analytics platforms?
Trackingplan cross-checks data across platforms, helping you identify and resolve discrepancies quickly for cleaner, more trustworthy reporting.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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Deliver trusted insights without wasting time on manual audits
