Avoid errors and improve data quality in GoSquared

Digital Analytics

GoSquared offers analytics and marketing tools that provide real-time insights into user behavior. However, like any analytics platform, tracking issues such as missing events or incorrect data attribution can affect the insights you gain. Trackingplan integrates with GoSquared to automate the validation of your setup, ensuring accurate data collection and reducing the risk of reporting errors.

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COMMON PROBLEMS

Most common mistakes when using GoSquared

Untracked Key User Events

Challenge: Critical user actions such as page views, clicks, or conversions are not being tracked.

Impact: Results in incomplete datasets, limiting visibility into user behavior and impairing performance analysis and optimization.

Improper Event Naming

Challenge: Events are misnamed or lack standardized naming conventions.

Impact: Leads to confusion, data fragmentation, and difficulties in analyzing or aggregating data across platforms.

Incorrect Attribution Setup

Challenge: Attribution settings are misconfigured or incorrectly applied across platforms.

Impact: Results in skewed data, leading to inaccurate performance analysis and misguided marketing decisions.

Lack of Real-Time Monitoring

Challenge: Absence of real-time monitoring for tracking events and data.

Impact: Delays in identifying and addressing tracking issues, leading to prolonged periods of inaccurate data and potential missed opportunities.

Inconsistent Data Across Platforms

Challenge: GoSquared data is not consistently tracked or integrated across all platforms.

Impact: Results in fragmented reporting, making it difficult to obtain a unified view of performance and leading to inaccurate analysis.

Event Tracking Validation

Automatically checks that all important events are being tracked accurately.

Real-Time Monitoring

Provides alerts in real-time to notify you of any tracking issues or misconfigurations.

Attribution Accuracy

Ensures your attribution logic is set up correctly across all platforms for accurate insights.

Cross-Platform Data Consistency

Monitors data consistency across various platforms, preventing fragmentation and ensuring accurate reporting.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with GoSquared

Trackingplan automates the monitoring and validation of your GoSquared setup, ensuring proper data tracking.

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Support

Frequently asked questions about GoSquared

How can I ensure accurate tracking with GoSquared?

Accurate tracking in GoSquared depends on proper tag setup and consistent use of UTM parameters. Trackingplan automates the validation of these elements to ensure your data is reliably captured and reported.

Can Trackingplan help me detect missing events in GoSquared?

Yes, Trackingplan automatically identifies missing or misconfigured events in GoSquared, helping you capture all key user interactions without gaps.

How does Trackingplan help with GoSquared integration?

Trackingplan validates your GoSquared tracking events and monitors data flow to guarantee seamless integration and consistent, trustworthy analytics.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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