Avoid errors and improve data quality in Tealium Data Layer
Missing Data Layer Variables
Challenge: Important variables like transaction values, product details, or user attributes are either not present or not correctly defined in the data layer.
Impact: Leads to incomplete reporting, inaccurate product performance analysis, and skewed conversion data.
Incorrect Data Layer Structure
Challenge: Data layer keys might be misnamed or mismatched across pages or events.
Impact: Causes inaccurate data attribution and unreliable cross-platform insights.
Broken Triggers After Website Changes
Challenge: Updates to your website or tag management system might break triggers that activate certain Tealium tags.
Impact: Missed tracking events, leading to gaps in user behavior data or inaccurate funnel analysis.
Event Duplication or Missed Data on Dynamic Pages
Challenge: On single-page applications (SPAs), the data layer might not update consistently, leading to events being duplicated or missed.
Impact: Leads to double-counted data or missing touchpoints in user journeys, impacting attribution accuracy.
Untracked Custom Events
Challenge: Custom events tied to specific user behaviors (like checkout initiation or form submissions) may not be tracked due to improper data layer setup.
Impact: Misses out on valuable insights for product engagement or customer journey mapping.
Automated Data Layer Validation
Automatically detects whether all key variables are defined and firing correctly across pages and events.
Cross-Platform Event Monitoring
Tracks the flow of data between Tealium and other platforms, ensuring consistency in event attribution and data accuracy.
Real-time Alerts for Missing or Incorrect Data
Sends instant notifications when variables are missing or trigger issues are detected, ensuring quick resolution before impacting campaigns.
Compliance-Ready Data Checks
Ensures PII and other sensitive data are handled according to your governance rules, without compromising user privacy.
Why are my Tealium Data Layer variables not firing properly?
Tracking issues with Tealium data layer variables often arise from inconsistent variable naming or broken triggers. Trackingplan validates that all your variables fire as expected, preventing data loss and ensuring accurate data collection.
How can I ensure all Tealium tags are firing after website updates?
Trackingplan offers real-time monitoring and alerts whenever changes affect Tealium tag triggers, enabling you to proactively address issues before they cause data gaps.
What if my Tealium setup isn’t tracking custom events correctly?
Trackingplan detects missing or misfiring custom events in Tealium and alerts you promptly so you can fix errors and maintain comprehensive event tracking.
How can I ensure my Tealium Data Layer is compliant?
Trackingplan monitors your Tealium data layer setup for compliance with privacy regulations such as GDPR, ensuring that personally identifiable information (PII) is tracked and stored according to your policies.
Can Trackingplan help with tracking errors in Tealium across environments?
Yes! Trackingplan audits your Tealium implementation in staging, testing, and production environments, guaranteeing consistent and error-free tracking everywhere.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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Deliver trusted insights without wasting time on manual audits
