Google Analytics 4

Google Analytics 4

Google Analytics 4 is a web analytics tool that helps website owners and marketers track and analyze user behavior on their websites. It is the latest version of Google Analytics and offers advanced features and capabilities compared to its predecessor.

Some of the key features of Google Analytics 4 include:

1. Cross-device tracking: Google Analytics 4 allows you to track user behavior across multiple devices, including desktops, mobile phones, and tablets. This helps you get a more complete picture of how users interact with your website.

2. Machine learning insights: Google Analytics 4 uses machine learning to provide insights into user behavior and trends. This can help you identify opportunities to improve your website and marketing campaigns.

3. Event tracking: With Google Analytics 4, you can track specific user actions on your website, such as clicks, form submissions, and video views. This helps you understand how users engage with your content and identify areas for improvement.

4. Customizable reports: Google Analytics 4 allows you to create custom reports and dashboards to track the metrics that matter most to your business. You can also set up alerts to notify you when certain metrics reach a certain threshold.

Overall, Google Analytics 4 is a powerful tool that can help you gain valuable insights into your website's performance and user behaviour. It is designed to be more flexible and customizable than previous versions of Google Analytics, making it a great choice for businesses of all sizes.

Google Analytics 4 & Trackingplan

If you’re feeling worried about migrating and the implementation process or you are unsure of where to start or what to do next, Trackingplan has the solution to help you migrate to GA4 successfully and smoothly. Learn more about how we can help here.

Trackingplan automatically discovers the tag implementation you have in your Universal Analytics data layer. That way, you can quickly check if your events are being fired according to your specifications every time you migrate any of your tags to GA4 to can ensure you never lose data throughout the process thanks.

That way, whether you have the classic client-side GTM setup or you are already fully advanced with GTM server-side tagging, you can use Trackingplan to check if the migration works.

To learn more about Google Analytics 4, our Google Analytics 4 series is an invaluable resource for data analysts looking to broaden their knowledge through Google Analytics 4’s rich features.


Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.

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