Avoid errors and improve data quality in CartsGuru

Why are some abandoned carts not triggering campaigns in CartsGuru?

This usually happens when the tracking setup on your site isn’t capturing cart abandonment events properly. If a user adds a product but the event isn’t fired—or if the session isn’t tracked correctly—CartsGuru can’t trigger the corresponding email or SMS sequence. Trackingplan automatically verifies that all cart-related events (like add_to_cart, checkout_started, or cart_abandoned) are consistently firing and properly structured. It alerts you when parameters like product ID, cart value, or user identifiers are missing, helping you fix the issue before campaigns are affected.

Why aren’t some users receiving follow-up messages from CartsGuru?

If CartsGuru can’t identify or retarget users, your follow-up sequences may never get triggered. This could be due to missing user identifiers (like email or phone number), cookie consent issues, or broken session tracking. Trackingplan monitors the presence and consistency of identifiers across all key events and flags any cases where data is incomplete. It ensures your entire funnel—from product view to checkout—is consistently passing the right identifiers, so CartsGuru can execute its automations without friction.

How can I improve the performance of my recovery campaigns in CartsGuru?

Campaigns underperform when data is unreliable. Trackingplan gives you visibility into tracking issues that can go unnoticed—like UTM mismatches, untagged landing pages, or unexpected parameter changes. By identifying drops in event volume, inconsistencies in attribution, and potential conflicts in your campaign setup, you can address the root cause rather than just tweaking creatives. This allows you to optimize recovery flows based on accurate behavioral data, ensuring CartsGuru triggers the right messages at the right time.