Avoid errors and improve data quality in Matomo
Improper Tracking Code Placement
Challenge: If Matomo's tracking code isn't placed correctly on your important pages, it can result in missing or incomplete data being collected.
Impact: When the tracking code is misplaced, you might not capture all the user interactions and visits on those key pages. This lack of complete data can lead to inaccurate website analytics and a flawed understanding of user behavior, making it difficult to make informed decisions about your website and marketing strategies.
Incorrect Event Tracking
Challenge: If your event tracking is set up incorrectly, it can lead to inaccurate reporting of important user actions, like clicks, downloads, or when someone submits a form.
Impact: When event tracking is misconfigured, the data you collect about how users are interacting with your website or app will be unreliable. This can give you a false impression of user behavior and make it difficult to understand which elements are effective and which need improvement.
Data Integration Issues
Challenge: When you integrate Matomo with other marketing tools or platforms, it can sometimes result in inconsistencies in your data or even missing information.
Impact: If there are problems with how Matomo connects with your other systems, you might end up with conflicting data across platforms or gaps in your overall understanding of your marketing performance. This can make it harder to get a clear and unified view of your results and make informed decisions.
Overlooking Cookie Consent Configuration
Challenge: If you don't properly manage how you obtain and handle cookie consent, it can lead to problems with GDPR regulations and gaps in your data collection.
Impact: Failing to correctly configure cookie consent can result in legal compliance issues and may prevent you from tracking users who haven't given their explicit consent. This can lead to incomplete website analytics and a skewed understanding of user behavior, ultimately affecting the accuracy of your data-driven decisions.
Misaligned Attribution Models
Challenge: If you're using attribution models that don't accurately reflect the customer journey, it can skew your campaign performance data and lead to poor marketing choices.
Impact: When your attribution models are misaligned, you might incorrectly credit certain touchpoints or campaigns for conversions, leading you to overinvest in less effective strategies and underfund those that truly drive results. 1 This can ultimately hinder your marketing ROI and overall effectiveness. 2
Tracking Code Placement Validation
Ensures that Matomo’s tracking code is properly placed on all relevant pages for complete data capture.
Event Tracking Validation
Checks the configuration of Matomo’s event tracking to ensure that all important user actions are accurately recorded.
Cross-Platform Data Validation
Validates the integration between Matomo and other marketing platforms to ensure data consistency across systems.
GDPR Compliance Checks
Monitors your cookie consent setup to ensure compliance with privacy regulations like GDPR.
Can Trackingplan help with event tracking validation for Matomo?
Yes, Trackingplan validates the event tracking setup within Matomo, ensuring that key user interactions—such as clicks, form submissions, and custom events—are correctly configured and recorded. This helps maintain high data quality for deeper insights into user behavior.
Does Trackingplan ensure GDPR compliance for Matomo?
Trackingplan helps verify that your Matomo implementation complies with GDPR by monitoring cookie consent management and ensuring tracking only fires after user consent. This reduces legal risks while maintaining accurate data collection standards.
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