Matomo is an open-source web analytics platform that allows website owners to track and analyze their website traffic. It provides a range of features such as real-time visitor tracking, page views, bounce rates, conversion rates, and more. Matomo also offers advanced analytics features such as heatmaps, A/B testing, and funnel analysis. It is designed to be privacy-focused, allowing website owners to collect data without compromising the privacy of their visitors. Matomo can be self-hosted or used as a cloud-based service, and it is available in both free and paid versions. Overall, Matomo is a powerful tool for website owners who want to gain insights into their website's performance and improve their online presence.
Matomo & Trackingplan
Trackingplan automatically connects all the customer data that your apps and websites are already sending to all of your third-party integrations in just one dashboard to provide you with powerful cross-service insights while saving your company hours of work, infrastructure, and dedicated data teams.That's why you don’t need to give us private access to none of your data destinations. And that's why it supports any provider, including the ones that don't have an API, or even your in-house analytics systems.
Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.