Avoid errors and improve data quality in Matomo

Digital Analytics

Matomo is an open-source web analytics platform that provides insights into your website’s traffic and user behavior. However, setting up Matomo properly for accurate tracking can be challenging, especially when dealing with multiple campaigns, different data sources, and complex configurations. Trackingplan ensures your Matomo implementation is accurate, automated, and continuously validated to provide you with reliable data.

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COMMON PROBLEMS

Most common mistakes when using Matomo

Improper Tracking Code Placement

Challenge: If Matomo's tracking code isn't placed correctly on your important pages, it can result in missing or incomplete data being collected.

Impact: When the tracking code is misplaced, you might not capture all the user interactions and visits on those key pages. This lack of complete data can lead to inaccurate website analytics and a flawed understanding of user behavior, making it difficult to make informed decisions about your website and marketing strategies.

Incorrect Event Tracking

Challenge: If your event tracking is set up incorrectly, it can lead to inaccurate reporting of important user actions, like clicks, downloads, or when someone submits a form.

Impact: When event tracking is misconfigured, the data you collect about how users are interacting with your website or app will be unreliable. This can give you a false impression of user behavior and make it difficult to understand which elements are effective and which need improvement.

Data Integration Issues

Challenge: When you integrate Matomo with other marketing tools or platforms, it can sometimes result in inconsistencies in your data or even missing information.

Impact: If there are problems with how Matomo connects with your other systems, you might end up with conflicting data across platforms or gaps in your overall understanding of your marketing performance. This can make it harder to get a clear and unified view of your results and make informed decisions.

Overlooking Cookie Consent Configuration

Challenge: If you don't properly manage how you obtain and handle cookie consent, it can lead to problems with GDPR regulations and gaps in your data collection.

Impact: Failing to correctly configure cookie consent can result in legal compliance issues and may prevent you from tracking users who haven't given their explicit consent. This can lead to incomplete website analytics and a skewed understanding of user behavior, ultimately affecting the accuracy of your data-driven decisions.

Misaligned Attribution Models

Challenge: If you're using attribution models that don't accurately reflect the customer journey, it can skew your campaign performance data and lead to poor marketing choices.

Impact: When your attribution models are misaligned, you might incorrectly credit certain touchpoints or campaigns for conversions, leading you to overinvest in less effective strategies and underfund those that truly drive results.¹ This can ultimately hinder your marketing ROI and overall effectiveness.²

Tracking Code Placement Validation

Ensures that Matomo’s tracking code is properly placed on all relevant pages for complete data capture.

Event Tracking Validation

Checks the configuration of Matomo’s event tracking to ensure that all important user actions are accurately recorded.

Cross-Platform Data Validation

Validates the integration between Matomo and other marketing platforms to ensure data consistency across systems.

GDPR Compliance Checks

Monitors your cookie consent setup to ensure compliance with privacy regulations like GDPR.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Matomo

Trackingplan automates the validation of your Matomo implementation to ensure accurate tracking and compliance.

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Support

Frequently asked questions about Matomo

Can Trackingplan help with event tracking validation for Matomo?

Yes, Trackingplan validates the event tracking setup within Matomo, ensuring that key user interactions—such as clicks, form submissions, and custom events—are correctly configured and recorded. This helps maintain high data quality for deeper insights into user behavior.

Does Trackingplan ensure GDPR compliance for Matomo?

Trackingplan helps verify that your Matomo implementation complies with GDPR by monitoring cookie consent management and ensuring tracking only fires after user consent. This reduces legal risks while maintaining accurate data collection standards.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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