Avoid errors and improve data quality in BloomReach

BloomReach is a leading digital experience platform that enables businesses to personalize their websites and e-commerce experiences. However, tracking and analyzing customer interactions can be complex, especially when it comes to aligning BloomReach data with other platforms, ensuring correct tracking, and optimizing personalized experiences. Trackingplan ensures that your BloomReach data is accurate by automatically monitoring your tags, events, and tracking configurations, allowing you to catch errors early and optimize your digital experience campaigns with real-time insights.
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COMMON PROBLEMS

Most common mistakes when using BloomReach

Incorrect or Missing Event Tracking

Challenge: Not tracking key user interactions like clicks, page views, or transactions.

Impact: Missed insights into user behavior and incomplete personalization data.

Attribution Mismatches

Challenge: Incorrect attribution of user interactions or conversions.

Impact: Skewed data that leads to poor campaign decisions.

Improper Tagging Setup

Challenge: Incorrect or incomplete tagging setup in BloomReach’s platform.

Impact: Inaccurate tracking and reporting of user activity.

Failure to Track All Channels

Challenge: Not tracking user interactions across all channels, such as mobile or social.

Impact: Missed opportunities for cross-channel insights and optimization.

Data Discrepancies

Challenge: Discrepancies between BloomReach data and other analytics platforms.

Impact: Misleading insights and inefficient optimization strategies.

Real-Time Event Validation

Track and validate key user events in real time, ensuring that your personalized experiences are based on accurate data.

Cross-Platform Attribution Monitoring

Ensure that user interactions are properly attributed, even when multiple platforms are involved.

Tagging Setup Validation

Validate your BloomReach tagging setup to ensure that all necessary tags are firing and tracking correctly.

Multi-Channel Tracking

Track user interactions across all channels, ensuring complete data for better decision-making.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with BloomReach

Trackingplan ensures your BloomReach tracking is configured correctly, providing real-time error detection, monitoring, and reporting to keep your data clean and actionable.
Support

Frequently asked questions about BloomReach

Why am I missing key user events in BloomReach?

Missing events could mean gaps in personalization and automation. Trackingplan ensures your event tracking setup in BloomReach is properly configured and that all critical interactions—like product views or cart additions—are firing as expected.

How can I resolve attribution issues in BloomReach?

Attribution problems often come from tag conflicts or data layer issues. Trackingplan audits your BloomReach setup and validates that user actions are being tracked and attributed accurately across every touchpoint and connected platform.

How do I fix tagging issues in BloomReach?

Incorrect or missing tags can silently disrupt your tracking. Trackingplan automatically checks your tagging configuration to ensure that required tags are firing correctly and that data is structured properly for BloomReach to process it.

Why are my BloomReach data and Google Analytics showing different numbers?

When platforms show different results, you need clarity. Trackingplan compares data between BloomReach and GA, identifying differences in event volume, timing, or attribution rules—helping you align your reporting sources.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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