Avoid errors and improve data quality in Snap
Inaccurate Campaign Attribution
Challenge: Missing or misconfigured UTM parameters.
Impact: Poor campaign insights and inaccurate reporting.
Event Tagging Failures
Challenge: Tags are not firing or configured properly.
Impact: Missed data on user interactions and engagement.
Delayed Data Processing
Challenge: Events take too long to appear in reports.
Impact: Delayed campaign optimization and missed insights.
Cross-platform Data Inconsistencies
Challenge: Data doesn’t sync properly across devices.
Impact: Incomplete tracking of user journeys.
Missed User Engagement Events
Challenge: Important user events like app installs or content views are not tracked.
Impact: Missing valuable insights into user behavior.
UTM Parameter Validation
Automatically validate UTM parameters to ensure correct attribution for campaigns.
Event Tag Monitoring
Detect and resolve issues with event tag firing to capture all interactions.
Real-time Data Processing
Monitor event data processing to ensure timely reporting.
Cross-device Tracking Consistency
Ensure consistent tracking across all devices to capture the full customer journey.
Why isn’t my campaign data being attributed correctly in Snap?
Misconfigured UTM parameters or missing event tags are common reasons for incorrect campaign attribution. Trackingplan helps you validate all UTM tags and campaign tracking setups to ensure every conversion is properly attributed. This improves the accuracy of your marketing performance reports.
How do I ensure event Snap tags fire properly?
Event tags can fail due to incorrect setups, script errors, or conflicts with other tags. Trackingplan monitors event tag firing in real time, detecting failures and alerting you immediately. This helps maintain reliable event data for your analytics and marketing platforms.
How can I ensure cross-device tracking consistency?
Cross-device data inconsistencies occur when events or user IDs are not uniformly collected across devices. Trackingplan ensures that tracking is consistent across all platforms, improving your ability to analyze cross-device user journeys accurately.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
Similar integrations
Google Analytics Firebase
Plausible Analytics
Google Analytics Data Layer
Matomo
Google Analytics 4
Tealium Data Layer
Deliver trusted insights without wasting time on manual audits
