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Avoid errors and improve data quality in Snap

Digital Analytics
Snap provides a powerful platform for advertising and engagement. However, tracking issues can distort the effectiveness of your campaigns. Trackingplan ensures your Snap implementation is flawless, enabling precise data collection for better decision-making.
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COMMON PROBLEMS

Most common mistakes when using Snap

Inaccurate Campaign Attribution

Challenge: Missing or misconfigured UTM parameters.

Impact: Poor campaign insights and inaccurate reporting.

Event Tagging Failures

Challenge: Tags are not firing or configured properly.

Impact: Missed data on user interactions and engagement.

Delayed Data Processing

Challenge: Events take too long to appear in reports.

Impact: Delayed campaign optimization and missed insights.

Cross-platform Data Inconsistencies

Challenge: Data doesn’t sync properly across devices.

Impact: Incomplete tracking of user journeys.

Missed User Engagement Events

Challenge: Important user events like app installs or content views are not tracked.

Impact: Missing valuable insights into user behavior.

UTM Parameter Validation

Automatically validate UTM parameters to ensure correct attribution for campaigns.

Event Tag Monitoring

Detect and resolve issues with event tag firing to capture all interactions.

Real-time Data Processing

Monitor event data processing to ensure timely reporting.

Cross-device Tracking Consistency

Ensure consistent tracking across all devices to capture the full customer journey.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Snap

Trackingplan ensures that your Snap campaigns are tracked accurately, giving you reliable insights to optimize your marketing efforts.
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Support

Frequently asked questions about Snap

Why isn’t my campaign data being attributed correctly in Snap?

Misconfigured UTM parameters or missing event tags are common reasons for incorrect campaign attribution. Trackingplan helps you validate all UTM tags and campaign tracking setups to ensure every conversion is properly attributed. This improves the accuracy of your marketing performance reports.

How do I ensure event Snap tags fire properly?

Event tags can fail due to incorrect setups, script errors, or conflicts with other tags. Trackingplan monitors event tag firing in real time, detecting failures and alerting you immediately. This helps maintain reliable event data for your analytics and marketing platforms.

How can I ensure cross-device tracking consistency?

Cross-device data inconsistencies occur when events or user IDs are not uniformly collected across devices. Trackingplan ensures that tracking is consistent across all platforms, improving your ability to analyze cross-device user journeys accurately.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.
Contact Support

Happy tracking, happy clients

Because life’s too short for tedious data work

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Pablo Urueña
Digital Analytics Manager
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Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

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Bert Reila
Digital Analytics Manager
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"Using Trackingplan for our team translates to saving significant resources—both time and money."

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Álvaro Salmerón
Digital Analytics Consultant
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“Before Trackingplan, we spent around five to six hours per project every month just debugging."

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Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data
Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging
See everything. Miss nothing. Let automation flag issues before they cost you.
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