Challenge: User interactions like clicks, sign-ups, and conversions are not tracked.
Impact: Missing insights into how users interact with your website.
Challenge: Events are misconfigured or tracked incorrectly.
Impact: Inaccurate reporting and poor decision-making.
Challenge: Data isn’t mapped properly to destinations.
Impact: Data fragmentation or incomplete insights.
Challenge: Tracking data doesn’t sync across devices.
Impact: Incomplete view of the user journey.
Challenge: Missing or incorrectly configured UTM tags.
Impact: Incorrect campaign attribution.
Ensure that data is mapped correctly to destinations for accurate reporting.
Automatically detect and resolve issues with missing or misconfigured events.
Ensure that UTM tags are configured correctly for proper campaign attribution.
Monitor your events to ensure they are processed and displayed in real time.
Key event tracking often fails due to missing configurations, outdated scripts, or integration errors. These gaps limit your understanding of user behavior and campaign success. Trackingplan identifies which key events are missing or misconfigured and provides clear guidance to fix them. This helps you restore accurate event tracking and improve data quality.
Accurate data mapping is vital to ensure that your events and properties reach the correct analytics or marketing tools. Trackingplan continuously validates your data flows and mappings, confirming that all information is correctly assigned across platforms. This reduces data inconsistencies and boosts confidence in your analytics reports.
Cross-device tracking challenges often stem from inconsistent user identifiers or incomplete data collection on certain platforms. Trackingplan monitors your setup across all devices and platforms to ensure consistent data capture and proper user stitching. This helps you achieve a unified view of the customer journey.
Incorrect UTM tagging can distort campaign attribution and performance metrics. Trackingplan validates your UTM parameters automatically, checking for missing, duplicated, or misconfigured tags. This ensures your marketing campaigns are tracked accurately, allowing you to measure ROI with confidence.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation




