Avoid errors and improve data quality in Universal Analytics

Why aren’t my events firing in Universal Analytics?

Events may fail to fire in Universal Analytics because of incorrect tag configurations or missing event triggers. Trackingplan continuously validates your event setup against your tracking specifications to ensure each event fires as expected. This real-time validation prevents data gaps and keeps your Universal Analytics event tracking reliable.

Why is there missing data in my Universal Analytics reports?

Missing data often results from incorrect filter configurations or improperly applied data exclusions in your Universal Analytics view settings. Trackingplan reviews your filters and ensures they don’t accidentally exclude valuable data, helping you maintain comprehensive and accurate analytics reports.

How do I compare data across multiple Universal Analytics properties?

Trackingplan helps maintain data consistency across multiple Universal Analytics properties by validating event names, parameters, and data collection standards in each property. This enables you to compare performance metrics confidently and make data-driven decisions across different websites or business units.