Avoid data downtimes with real-time alerts

Trackingplan is a fully-automated customer data observability solution that sends you real-time alerts in email or Slack, when there are schema inconsistencies in events, properties, or user attributes you are collecting.
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Trusted by Global Companies

  • ycombinator tracking plan
  • freepik data tracking plan
  • typeform plan tracking
  • flaticon tracking plans
  • travelperk event tracking
  • Isdin tracking planner

Advanced alerts enhance the quality of your data tracking results

google analytics audit

Conversion funnel breakage

Trackingplan helps you spot exactly where potential customers are exiting your funnel.
event tracking app

Source traffic increase

It lets you identify where and why the spike of traffic of a specific source occurred.
analytics monitoring

Geographical traffic decrease

Determine which region has seen a drop in traffic and investigate what may be influencing it.
google analytics audit

Payment gateway drop

If the conversion rate drops 10% below normal, Trackingplan gives you a roadmap to start investigating the cause.
event tracking app

User navigation changes

Discover how user behavior has changed by tracking increases and decreases in your events and properties.
analytics monitoring

Events stop

If events cease to occur, you can quickly identify which have been impacted so that you can address them faster.
Kickstart into alert feature

Built for data-oriented teams

Analytics and Data Ops

See the changes introduced by frontend teams in real-time. Make sure the data you are adding to your data warehouse is always clean and follows the expected specs.

Growth and Marketing

Make sure your pixels and tags are working and automatically document and monitor your UTMs. Have a clear view of how your acquisition and goals relate and find problems.

Product and Business

Trust the data you are using to make the most important decisions. Have a dictionary of everything you are tracking, and how everything has changed over time.


Audit your new clients in minutes instead of weeks. Monitor the changes they introduce and avoid getting blamed for problems others create.

Seamlessly integrate all of your favorite pixels and trackers

Installation made simple

Step 1

Create an account.

Step 2

Install Trackingplan snippet in minutes, either in Google Tag Manager, Segment, site code, or app’s SDK.

Step 3

Track every data point you are collecting.

Try Trackingplan now

Fully automated monitoring with real-time alerts if errors happen between your analytics, marketing automations, pixels, or campaigns.
segment tracking plan