What is Trackingplan

Overview

The Trackingplan Way

Automonitoring

EventsPropertiesUser AttributesPagesAcquisitionPlatform Metrics

Automated Alert System

Warnings & UpdatesPixel MonitoringPrivacy MonitoringNaming Conventions MonitoringDiscover ReleasesData ValidationDigests

Getting Started

Installing Trackingplan

For WebsitesWebhooksFor AppsFor ssGTM

Post-Install Warm-Up

Inside Trackingplan

Dashboard

SearchHealth SummaryStarred ItemsReports

Data ExplorerTracks ExplorerRoot Cause AnalysisPresence MapAdvanced ReportsSession Finder

Privacy ReportChange HistorySettings & Members

Destinations

How to…

Manage Warnings

Mute WarningsDebug WarningsAttributionCustomize Warnings

Ensure Privacy

Privacy Report

Cookies & ConsentConsent Mode Privacy by Design

Marketing Observability

Campaign ValidationPixels Summary

Enhance Collaboration

SharingNotes & LabelsPersonalized Digests

Extend detection

TagsChrome ExtensionData Layer Audit Explore your DataEnvironments

Multi-Account Management

Plans OverviewJSON Export/ImportSplit Destinations

Others

Google Spreadsheet App

Looker Studio Connector

Omnibug Extension

Trackingplan Public API

Supported Trackers

SDK Update

Release Notes

Privacy and Security

Session Finder

In contrast to other tools that employ synthetic data or simulated user scenarios with static paths, Trackingplan collects navigation sessions from users visiting your sites and apps in real-time.

This enables deep investigation into how events were tracked— what events were triggered, in which order, which pixels were fired, and whether any tracking issues occurred.

Let’s explore some practical use cases with examples:

Filter sessions based on event conditions

For example:

• Sessions that include a purchase event in any of your providers, so you can build a complete data map of what each of your analytics and marketing platforms captured.

• Sessions where a user triggered view_item → add_to_cart → purchase in that specific order.

Combine multiple conditions

• Sessions that contain an add_to_cart in GA4 but not in Meta.

Reviewing Sessions

Once you've applied your filters, you'll get a list of sessions that match your criteria. Click on any session to dive into a real user journey and:

• Inspect every track associated with a session (raw and parsed payloads and DataLayer): Verify that all required events, parameters, and metadata were captured accurately throughout the session.
• Identify spec mismatches or missing events: Detect sessions where key events are not firing.
• Investigate broken funnels: Spot sessions that reached critical pages (like the thank you page) but are missing essential conversion events (purchase).
• Cross-platform debugging: Compare how the same session was tracked across GA4, Meta, TikTok, and other platforms to identify inconsistencies.
• Explore real user behavior step by step: No synthetic data or simulated flows — Trackingplan’s Session Finder shows exactly what a real user did and how your MarTech stack captured it.