There, you’ll find a dropdown listing all available reports, each accompanied by a short explanation to help you understand what data it provides and in what context it's useful.

Once selected, the report will display in a table view, allowing you to explore and analyze all the data efficiently.

Compare Days Report

An example of an Advanced Report is the Compare Days Report, which helps you compare the number of hits or sessions for each event today vs. yesterday, based on the same time of day.

Moreover, it calculates the expected number of hits by considering historical traffic distribution over time and predicts whether current traffic is aligned, lower, or potentially problematic.

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This report helps you monitor traffic issues, such as drops or real-time discrepancies in your recent releases or updates. It can also indicate missing data or events, helping you quickly detect any issues.

It calculates the expected number of hits for today by looking at how many hits each event had yesterday at the same time.
The % Difference column shows the predicted percentage difference between today's final value and yesterday's.
The Prediction column tells you whether the event's traffic is likely to become a problem by the end of the day. This one is calculated using the following thresholds:

Prediction	Meaning
DROP	Today's hits are expected to be more than 30% lower than yesterday.
PEAK	Today's hits are expected to be more than 30% higher than yesterday.
OK	The difference is within ±30%, so no major issue is expected.
NEW	No hits yesterday, but there are already hits today.
MISSING	There were hits yesterday, but none have been recorded today.

Once you access the Compare Daya Report, you’ll see a panel on the left where you’ll be able to adjust the following parameters:

Previous Date & Current Date: These fields allow you to define the two timeframes you want to compare in your report. This is especially helpful to analyze whether event volumes, hits, or session counts have increased or decreased compared to a specific reference point (e.g., yesterday, the same day last week, or a specific campaign launch).
Until Time: This parameter lets you set the cutoff time for the comparison. For example, if you want to compare data only up to 11:00 AM today vs. the same time yesterday, this field ensures your comparison is fair and reflects real-time performance. This is particularly useful when monitoring new releases, early-day issues, or campaigns that went live during the morning.
Warning Threshold (%): This value allows you to define what percentage of change is considered a warning. If a data point (such as an event or destination) has a difference greater than this threshold between the two compared periods, it will be flagged. For instance, if you set it to 30%, any change (increase or drop) greater than ±30% will appear as a warning in your report. This helps you focus only on the most significant anomalies, avoiding noise from small, expected variations.

Creating New Reports

Advanced Reports are preconfigured by Trackingplan’s support team, but you can still tailor your view and interact with them in several ways:

Adjust filters and thresholds using the left panel.
Hover over columns to view more detailed information.
Resize columns for better readability.
Sort data by type or event to create a more tailored view.
Search within rows to quickly locate specific events or data points.
Export to CSV to share insights with your team or analyze data further in external tools.
Directly share your Advanced Reports with your teammates using the Share button.

If you need adjustments to an existing report or a new Advanced report, please contact our support team.

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