What is website tagging?

Website tagging is the process of adding, managing, and monitoring small snippets of code—known as tags—on a website to collect data, track user interactions, and connect the site with analytics, marketing, and advertising platforms. These tags can capture valuable information about visitor behavior, such as page views, clicks, form submissions, video plays, and purchase activity, sending it to tools like Google Analytics, Adobe Analytics, Facebook Pixel, or marketing automation software.

By implementing website tagging correctly, businesses can measure campaign performance, identify high-performing traffic sources, personalize user experiences, and make data-driven decisions. Website tagging is also essential for conversion tracking, remarketing campaigns, A/B testing, and compliance with privacy regulations like GDPR and CCPA.

Yet, relying on manual supervision or manual monitoring of tags can lead to significant challenges. Manual processes are prone to human error and delays in identifying broken or misfiring tags, which can cause data inaccuracies, wasted resources, and missed business opportunities. Mistakes like duplicate tags, missing tracking codes, or unauthorized changes often go unnoticed without automated systems, resulting in unreliable analytics data.

Trackingplan helps businesses overcome these issues by automating the monitoring and auditing of all website tags and tracking events. It detects errors, unexpected changes, or gaps in tagging before they affect your data quality, saving you time and money while ensuring your analytics and marketing tools work as they should. This proactive approach eliminates the need for costly, time-consuming manual checks and reduces the risk of bugs and manual errors.