Can lead to compliance violations and inaccurate data collection.
Results in analytics and marketing tools processing data users did not approve.
Makes it challenging to accurately segment users and measure campaign performance.
Causes conflicting data in analytics, CRM, and marketing tools.
Prevents proper handling of users withdrawing consent, increasing legal and operational risks.
Ensures every event includes the correct Tealium CMP consent status for compliance.
Guarantees analytics and marketing tools only process data users agreed to share.
Flags any tags firing before consent, enabling immediate corrections.
Centralizes revocations and updates across all channels for easy auditing and monitoring.
Trackingplan detects the consent state for each event, ensuring only approved data is collected.
Yes, it flags any events fired before consent, helping prevent compliance issues.
Yes, consent data is automatically passed to all connected tools while respecting user preferences.
It tracks consent changes and flags events that no longer comply with user preferences.
Yes, all consent states and associated events are displayed in the Trackingplan dashboard for auditing and monitoring.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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