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Avoid errors and improve data quality in UserCentrics

Consent Management

UserCentrics is a consent management platform that ensures compliance with GDPR and other privacy regulations by tracking user consent preferences. However, mistracking consent data can lead to non-compliance and inaccurate reporting, risking your business's legal standing and data integrity. Trackingplan ensures that all UserCentrics events—like consent preferences and user interactions—are correctly tracked, so you can stay compliant with privacy laws and maintain accurate analytics data.

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COMMON PROBLEMS

Most common mistakes when using UserCentrics

Missing Consent Events

Challenge: User consent events may not be tracked correctly due to misconfigured scripts.

Impact: Incomplete or inaccurate data on user consent, leading to non-compliance with privacy regulations.

Incorrect Consent Status Tracking

Challenge: The consent status may not be updated properly after user interactions.

Impact: Inconsistent or incorrect reporting on consent preferences.

Delayed Consent Data

Challenge: Consent data might be delayed due to improper event firing or tracking.

Impact: Inaccurate timing of consent events and potential legal issues.

Integration Issues with Analytics Tools

Challenge: UserCentrics data might not integrate properly with analytics tools like Google Analytics or Facebook Pixel.

Impact: Missing or inconsistent user consent data across different marketing platforms.

Inconsistent Cross-Device Tracking

Challenge: Inconsistent consent tracking across multiple devices.

Impact: Fragmented consent data, leading to inaccurate reports and non-compliance.

Consent Event Monitoring

Automatically track and validate user consent events to ensure they are properly captured.

Consent Status Validation

Verify that consent status is accurately recorded after user interactions.

Cross-Device Consent Tracking

Ensure that consent events are consistently tracked across different devices for complete user profiles.

Integration Validation

Ensure seamless integration between UserCentrics and your analytics platforms, ensuring data consistency.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with UserCentrics

Trackingplan ensures that all UserCentrics consent events are tracked properly by validating event firing and integrations with other tools.

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Support

Frequently asked questions about UserCentrics

Why isn’t my consent event being tracked?

Consent event tracking might fail due to misconfigured tracking scripts or improperly attached event listeners. Trackingplan verifies that your consent events fire correctly when users interact with consent banners or settings, ensuring you capture critical consent status updates for compliance and data governance.

How can I ensure that consent status is updated properly in UserCentrics?

Trackingplan monitors the entire consent lifecycle, making sure the user’s consent status is recorded accurately after each interaction. It detects any delays or failures in updating consent, which helps prevent discrepancies between actual user consent and recorded data.

How do I track consent across multiple devices?

Trackingplan ensures that user consent data is consistently tracked and synchronized across all devices and sessions. By validating tracking on desktop, mobile, and tablets, Trackingplan helps you maintain a unified view of user consent for compliance and personalization purposes.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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