Leads to inaccurate analytics and misinformed decisions because events may be counted without knowing the user’s preferences.
Risks non-compliance and potential legal penalties, as user consent isn’t respected.
Hard to segment users or measure campaigns accurately, reducing marketing effectiveness.
Creates gaps in reporting and may result in conflicting signals for analytics and CRM tools.
Limits ability to react to users withdrawing consent, increasing compliance risks.
Ensures every event is tagged with the correct TrustArc consent status, avoiding compliance gaps.
Guarantees analytics and marketing tools only process data users have agreed to share.
Quickly flags misfiring events so you can correct them before they cause compliance issues.
Centralizes updates and revocations across all channels, making audits and monitoring simple.
Trackingplan highlights mismatches and missing consent mappings to ensure events only fire according to user preferences.
Yes, it flags any events that occur before consent is granted, helping you maintain compliance and data integrity.
Absolutely, it ensures consent information is correctly passed to analytics, CRM, and advertising platforms.
It tracks changes in consent status and automatically flags events that no longer comply with user preferences.
Yes, the Trackingplan dashboard displays consent states and related events for easy auditing.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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