Most common mistakes when using TrustArc
Consent categories not properly tracked
Leads to inaccurate analytics and misinformed decisions because events may be counted without knowing the user’s preferences.
Events firing before consent
Risks non-compliance and potential legal penalties, as user consent isn’t respected.
Difficulty correlating behavior with consent
Hard to segment users or measure campaigns accurately, reducing marketing effectiveness.
Inconsistent consent data across platforms
Creates gaps in reporting and may result in conflicting signals for analytics and CRM tools.
Missing visibility into consent revocations
Limits ability to react to users withdrawing consent, increasing compliance risks.
How Trackingplan solves your problems with TrustArc
Trackingplan ensures that all TrustArc consent events are tracked properly by validating event firing and integrations with other tools, making sure your tracking is consent-aware and compliant.
Detects consent states automatically
Ensures every event is tagged with the correct TrustArc consent status, avoiding compliance gaps.
Associates consent categories with events
Guarantees analytics and marketing tools only process data users have agreed to share.
Identifies events firing without consent
Quickly flags misfiring events so you can correct them before they cause compliance issues.
Provides visibility into consent changes
Centralizes updates and revocations across all channels, making audits and monitoring simple.
Frequently asked questions about TrustArc
What if TrustArc consent categories are not mapped correctly?
Trackingplan highlights mismatches and missing consent mappings to ensure events only fire according to user preferences.
Can Trackingplan detect events fired before consent?
Yes, it flags any events that occur before consent is granted, helping you maintain compliance and data integrity.
Does Trackingplan support integration with other marketing tools?
Absolutely, it ensures consent information is correctly passed to analytics, CRM, and advertising platforms.
How does Trackingplan handle consent revocations?
It tracks changes in consent status and automatically flags events that no longer comply with user preferences.
Is there a visual interface to monitor TrustArc consent events?
Yes, the Trackingplan dashboard displays consent states and related events for easy auditing.